CUPCAKES
When? September 21, 2006, Cupcakes by Sonja opens at Serendra. In 2007, Frostings Cupcakes opens at The Block.
How it started: Sonja Ocampo opened her quaint little cupcake store at the heels of the cupcake craze in the U.S. Her creations were soft and moist with a mountain of thick velvety frosting. Popular flavors: Vanilla Sunshine, Red Velvet Vixen, and PB&J.
At its peak: Home-based businesses dreamed up equally fancy versions though most have been offering cupcakes long before the craze. Rockwell's Baker's Fair featured some of these bakers, such as Bohemia Cakes and Pastries, Pattycake Desserts Bar, The Sweet Life by Ange, and Cuptails & Dreams.
What's left of the craze: Sonja's still stands in spite of the competition and her high-end price range. Still in the running: Piece of Cake, Minnie Mousse, Frostings, and the Baker's Fair stalls.
