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How to make cheesy (though memorable, we admit) political TV commercials: Start by butchering a classic or masa song and inserting the politician’s name every five seconds. Put in clips of underprivileged communities and unkempt kids. Add the quintessential waving, hugging and smiling. Spice it up with any of the following: a ridiculous dance, a cameo of the politician’s dead spouse/parent/any other relative, a pedicab or a bunch of celebrity endorsements. Garnish with the politician’s slogan or theme song and serve.

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