The Philippines was arguably late in catching up with the MTV trend of the 1980s. But thanks to cable TV and a batch of Filipino VJs including the late Francis Magalona and the bubbly Donita Rose, people got hooked on the habit of listening to songs on television, and the MTV generation was born. All of sudden, it became a necessity for any artist or band to come up with music videos to sell records. Some videos ended up being generic (artists singing to the camera) while others were too cheap for their own good, but there were a few that became instant favorites from the very moment they were aired.
In honor of MTV Philippines' final broadcast, SPOT.ph lists down 10 of the best local music videos of the MTV generation. Which ones are your favorites?
#10 "Sundo" by Imago
Year released: 2007
Director: Marie Jamora
Why it's really good: The song, by itself, is beautiful both lyrically and musically. With the addition of picturesque shots of the vast, lahar-covered landscapes of Capas, Tarlac together with a bunch of quirky, vintage elements and props, the video became a comforting piece evoking mild feelings of wanderlust and nostalgia.
#9 "Harana" by Parokya Ni Edgar
Year released: 1998
Director: Robert Quebral
Why it's really good: The band, aside from their Kamikazee buddies, has been known to come up with some of the wackiest video parodies in the history of Pinoy music. Albeit distinctive due to its simple and laid-back feel, "Harana" was still able to capture Parokya's animated nature without losing the song's sentimentality. The video was so well-received that it won the MTV Viewer's Choice Award for Southeast Asia in 1999.
