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When? 2001: Bizu Patisserie opens in Glorietta 4.
How it started: Among Bizu's baked products was the macaron de Paris, pastel-colored round pastry with crushed almonds and crème ganache flavors.
At its peak: Hotel pastry shops (Manila Peninsula, Diamond Hotel) began offering them. Empire by George Rocha sells macarons at the Rockwell Baker's Fair. Park Avenue Desserts makes them by special order.