Ten years after the monster hit, The Blair Witch Project, comes a movie touted as its heir, Paranormal Activity. The former tells the story of a trio that went missing while documenting the local legend of the Blair Witch, while the latter shows footage from a camera set up by a couple to capture the paranormal presence in their home. SPOT.ph pits the two blockbuster mockumentary horror movies against each other.
1. Marketing magic
The Blair Witch Project – Promoted as a real documentary, Blair Witch cast its spell using a website with a timeline of the Blair Witch events and snippets of the "recovered" footage, creating an instant urban legend.
Paranormal Activity – Its enticing trailer shows viewers screaming and jumping out of their seats. The movie website asks viewers to "tweet their screams" and demand for the movie to be screened in their cities.















