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10 Most Memorable Ads and their Jingles (Part 2)
We list down more TV ad jingles we can’t seem to erase from our memory and our LSS list.
By: Trixie Zabal  |   Published on: May 26, 2013 - 8:00am
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(SPOT.ph) The TV commercial gods must have blessed the creative souls who managed to make us remember these ads over time. SPOT.ph dug up anew more of the most memorable TV commercial jingles we grew up with, heard of or still catch ourselves singing from time to time:

1. Milo ad with Bea Lucero

"Great things start from small beginnings…
Growing up with Olympic energy,
Growing up with Milo,
Milo, Milo everyday"

Who can forget the nimble and cute young gymnast Bea Lucero in the Milo commercial who had all the little girls trooping to Club Gymnastica for lessons? Milo glamorized the cartwheel, the backflip, and intense training; and inspired young girls to be just like Bea Lucero. The ad also spawned a series of other Milo commercials which featured winning athletes. Watch the 1995 ad with an older Bea Lucero, who now trains aspiring gymnasts:

2. San Miguel Beer's "Sssh-boom Sssh-boom"

 

 

"Shhboom, Shh Boom….

yadadadadadada, Shh Boom Shh Boom..

yadadadadadada, Shh Boom"

Long before Rachel Lobangco did death-defying, flame-dancing zipping or even brought the frog Kokak to life , she was the poster girl for the San Miguel Beer ad in 1988, with the Apo Hiking Society singing the catchy jingle and followed her around in the commercial. One of the more memorable ads of the beer brand launched the career of then 16-year old Rachel Lobangco who had big dreams of becoming a model. She has tried to maintain the sexy image she was first known for and in a 2007 FHM interview, she said that two decades later. "It's [still] so hard to be the Shboom girl. The expectations are so high and I have so many friends who are following my career."

 

3. Coca-Cola ad with Lilet

 

"I am the future of the world
I am the hope of my nation
I am tomorrow's people
I am the new inspiration…"

Young singer and actress Lilet became famous for one of Coca-Cola's TV ads, a localized version of the commercial featuring a diverse group of kids harping on universal harmony, reminiscent of the ads by United Colors of Benetton.

 

A few years after, the Tagalog version came out with the singer who was also dubbed the "Muse of OPM," and the kids of Coca-Cola employees were reported to have been part of the commercial:

The commercial was also a worldwide ad used in other countries like the United Kingdom, Peru and Korea.

 

4. Ola Bidang Panlaba

"Ola, Ola, pinong panlaba"

The TV ad of the pink-colored detergent became an '80s fixture on TV sets, with a policeman suddenly singing and dancing on the street. It was meant to rival the mild detergent Perla, but disappeared on the grocery shelves a few years after.


5. Kilometrico Ballpen

"Writes thousands and thousands of words…
Kilometrico..."

The TV commercial with the bendable blue Kilometrico pen was mostly shown in movie theaters and local TV channels in the '80s. Kilometrico also sponsored quiz shows like the Quiz Date with Helen Vela and Tito Sotto.

 

6. San Miguel Beer's Sabado Nights

"Sabado nights may gimmick, harurot sa wheels sabay sundo sa chick
(Sabado nights)
Sabado nights, mainit ang eksena, dito kailangan magpalamig
(Sabado nights)
Pagdating ng mga kaibigan, sabado nights, agad i-toast na natin
(Sabado nights)
"

Rizal Underground's catchy song, Paolo Abrera's cool demeanor and newcomer Ina Raymundo in the 1995 ad made Saturday night partying with the beer brand a lifestyle staple. The TV commercial was the "Sabado Nights girl" Ina Raymundo's claim to fame, and made her an instant star.


7. Ito ang Gusto ko with Francis M.

"Katarungan, ito ang gusto ko
kalayaan, ito ang gusto ko
Kapayapaan, ito ang gusto ko
karapatan pang tao, ito ang gusto ko
kalikasan, ito ang gusto ko
kabataaan, ito ang gusto ko
kaibigan, ito ang gusto ko"

The commercial which came out in the early '90s featured the late Master Rapper Francis Magalona with his signature rapping skills voicing hope and nationalism for the local softdrink, Royal Tru Orange.

A few years later, a song and video was produced with the same song he used for the Royal Tru-Orange jingle:


8. VOS Brandy

"V.O.S. VOS Brandy
VOS Brandy, pang-romansa
Ang lasa at maligaya
Punong-puno ng pag-asa
VOS Brandy, pang-romansa espesyal
"

The brandy ad first debuted on radio, made the TV rounds in the late '70s and early '80s and remains to be one of the most catchy and unforgettable jingles to those who came of age in those times.


9. Palmolive's " I Can Feel It"

"Did you hear? (Oh, c'mon)
I don't believe it
It can't be true…
I can feel it, oh yeah, I feel it,
It really works, you better believe it…
I can feel it!"

Fresh-faced Sheila Ysrael and Alice Dixson starred in this 1987 Palmolive commercial which immortalized the shoulder choreography and the line, "I can feel it!" The classic ad also launched Dixson to stardom, who moved on to play Faye, a fairy princess who fell in love with an earthling (Vic Sotto) in the long-running TV show, "Okay Ka Fairy Ko" before she was replaced by Tweetie de Leon.

10. White Castle Whisky

"White Castle Whisky, White Castle Whisky

White Castle Whisky ang bilhin..."

The first White Castle Whisky commercial came out in 1978, but it was the 1986 version (where the jingle had new English lyrics) with Lyka Ugarte in the signature fire-engine red bikini, riding on a white horse by the beach, that made it to the list of most unforgettable Pinoy TV commercials.


SPOT.ph wants to know: What other TV jingles can't you get out of your mind?

Click here to read 10 Most Memorable Ad Jingles Part 1.

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6 Comments
  • commercials
    Ang gaan gaan ng feeling! Ivory Shampoo commercial. Yung Sabon din ng Ivory na amoy Perla.
    10 months ago     Reply  
  • ad creatives guy
    "Di lang pampamilya, pang-sports pa!"

    Can't believe people missed out on mentioning this very short but LSS-heavy tune.
    11 months ago     Reply  
  • jms
    Bakit wala yung:
    Electrolux
    "im gonna knock on your door, ring on your bell, tap on your window too"
    11 months ago     Reply  
  • iconic
    pang sunday.
    BIRCH TREE it's everybody's milk.
    KLIM with Lea Salonga
    MARCA PINA vinegar pinakamasarap
    11 months ago     Reply  
    1
  • rrrowena
    Do a part 3! :)

    - Is it Five-Thirsty? (The SMB ad sang by Bernard Palanca. "Traffic, too bad, nakakabadtrip...")
    - Nano, nano, nano
    - Cindy's jingle
    - Ayala Malls ("A stick, a stone...")
    11 months ago     Reply  
    1
  • lovely rivero
    1. I love you Sabado (Jollibee)
    2. Five Thirsty (San Miguel Beer)
    3. "Dalaga ka na hindi na bata.. kay raming pagbabago nakakapanibago" (Modess)
    4. Labadami, labango (Mr. Clean)
    5. "It's the best time for Wendy's" (Wendy's)
    11 months ago     Reply   Hide replies
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