Who knew that something that started out as a digital version of your trusty old padlock-protected "Dear Diary" could one day earn some serious bucks? We rounded up 10 of Manila's best-known money-making bloggers and asked them about the secrets to earning from what was once dubbed as the 'pajamas media.'

Enrico Dee
Byahilo.com
Blogs about: Travel
Groupie count: Around 3,000 loyal visitors a day
Cash in on this: Enrico earns around P20,000 to P40,000 a month, mostly from middleman ad scripts and a few direct advertisers on his blog.

Why he's worth the money: Since 2004, Enrico, popularly known online as 'Byahilo,' has been documenting his jet-setting trips around the 7,107 islands of the Philippines. This instantly won the hearts of wanderlust-y Pinoys, who get inspiration from his travels and destination tips. Enrico quit his job to become a full-time travel blogger in 2009.

Biggest purchase so far? Since he travels a lot, most of his blog earnings go to plane tickets and pocket money whenever he hops from one island to the next.