Home » News+Features » The Juicy on Gusi: "First Pinoy model of Armani" and other claims

The Juicy on Gusi: "First Pinoy model of Armani" and other claims

Jansen Musico | Published: Dec 7, 2009 - 9:08am

Since that hissy-fit video made its rounds online, people have been asking: Who is Barry Gusi and why was he so furious with Manny Pacquiao? SPOT.ph was able to dig up a March 2001 feature in Kabayan newspaper on the former ambassador, who has claimed that he was the first Filipino model for Armani:

In the feature from its "Buhay Pinoy" section, the newspaper reported that Gusi was the first Filipino model for world-renowned designer Giorgio Armani, aside from being a "commercial, print and ramp model in Europe." The article also said that Gusi was a judge in the Miss Guam World Beauty Pageant, Miss Australia, Miss Chile and Miss International Japan, and a human rights advocate in Korea, Japan, Australia, Saipan, Guam, USA and Germany. Many OFWs apparently asked him to help them report complaints and get better jobs. Because of his "kagalingan at kabutihan (skills and kindness)," he was featured in international publications like the Japan Times, International Greek Herald, Middle East Daily Telegraph, South China Morning Post, Sydney Daily News, India Today and Pacific Daily News, Kabayan reported.

RockEd Radio invited Gusi over for a chat on December 4. For those who missed the verbal exchange on air, here are some of the unedited highlights:

Gusi on his YouTube outburst against the People's Champ:
"I'm a man of international peace and I have never been into trouble in the country and into the youth of the Filipino people that's why I'd like to correct the accusation of the youth had against me. Let me clarify I'm not angry at Manny Pacquiao."

Gusi on Carlo J. Caparas' Gusi Peace Prize win in 2006:
"Carlo Caparas is not even a graduate of Grade 6, but he can write English, he can speak English, he can direct a movie, and he is a very humanitarian person, and he is deemed as a hero of comics in the Philippines. Imagine a Grade 5 who were able to direct a movie, who were able to involve themselves into the charity in the country. That is great enough to be a Gusi Peace Prize for art."

Gusi on the prize awarded to laureates:
"The plaque of appreciation which is made from Germany, a very beautiful plaque signed by the President, the chairman of the board of the Gusi Peace Prize, and the president of the Gusi Peace Prize and the dignity around the world non-stop publicity that you are a hero or heroine of peace world wide and of course to be in line with those most distinguished and prominent people from all over the world who are truly achievers and peacemakers."

Gusi compares the Gusi Peace Prize with the Nobel Prize:
"You know the Gusi Peace Prize is a very fair Peace Prize although it is the Asian equivalent of the Nobel Peace Prize…"

SPOT.ph compares the Nobel Peace Prize and its "Asian equivalent," the Gusi Peace Prize, based on research as well as Gusi's statements:

Gusi Peace Prize Nobel Prize
Founder Ex-Ambassador to Micronesia, Barry Gusi Chemist, engineer, innovator, and inventor, Alfred Nobel.
Nomination Process Anyone, even you, can nominate an awardee. 3,000 nomination forms are sent to a very select group composed of members of the academe and former laureates
Selection process The committee deliberates and checks if the honorees can make it to the awards night. A committee of five assigned to each category deliberates on the entries. The short list is then sent to international specialists who choose the final winners.
Conditions for winners - At least 35 years old (Manny Pacquiao is 30, right?)
- Must show up at the awards ceremony or suffer Gusi's wrath
- Has done something noteworthy, or a lot of charity work
- No announced age limit
- Winners are given the award whether or not they show up
- Must pass the rigorous criteria set by the committee specializing in each field
The prize A plaque of appreciation shipped by Gusi's relatives from Germany and "the international prestige attached to being a Gusi Peace Prize awardee," according to Gusi A gold Nobel Prize medal and a cash award (US President Obama received $1.4 million) to serve as funding for more research or continued welfare work in the awardee's home country
Notable past winners Carlo J. Caparas, Sen. Aquilino Pimentel Jr., Benjamin Abalos, and Sen. Rodolfo Biazon Jimmy Carter, Pablo Neruda, the Dalai Lama, Mother Teresa and Martin Luther King Jr.

Gusi explained that the awards, which were named after his father, Capt. Gemeniano Gusi, a guerilla leader during the Japanese occupation, are a means to promote the Philippines to the rest of the world. He also stated that every time the foreign awardees come to the country at their own expense, it not only boosts tourism but our economy as well. Gusi hopes that the Filipino youth will support the awards and help out in the several charity projects his foundation has started in rural areas in the country.

Learn more about the awards and the foundation at the Gusi Peace Prize Foundation's official website.

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  • scam pala 3 months ago Report Abuse
    jail time for gusi...
  • lori kellett 11 months ago Report Abuse
    I've known Barry Gusi for many years, I've met him in Guam 15 years ago and then in California with my twin sister. Also, I've seen his modeling portfolio for Armani and I've seen his pictures. He is the Socialite of the Philippines and has many paper clippings of his accomplishments. You can laugh at his accomplishments and think they are silly. I would like to see any of you make an effort to help to give to people in need. The rich give to the poor and Barry acknowledges these people for giving to his non profit foundation. I agree, I don’t think there is anything wrong with acknowledging and allowing people to feel they are appreciated for their efforts. Don’t feel sorry for Barry, he feels sorry for you. He laughs at your silly comments.
  • Bass20CASSIE Mar 27 2010 @ 10:28pm Report Abuse
    This post was deleted due to its inappropriate content. Please click this link to read our posting guidelines. – Webmaster
  • Lori Kellett Feb 09 2010 @ 06:05am Report Abuse
    I know Barry Gusi, many years in 1995 and personally met him and his son in Guam, micronesia with my twin sister. We stayed as friends for many years and kept in touch. I also met up with him In San Francisco, California when my mother passed away in 2006, he was there at the hospital helping me get over the death of my mother. I was suppose to go to give the awards that year, however; my friend Tom Clark went in my place to present the awards. The awards was founded by his father, and he continued the foundation in his fathers name. There is nothing wrong with doing what is good for the humanitarian rights of his people.
  • Gucci Bigyan award ni Gusi Jan 31 2010 @ 04:54am Report Abuse
    There were people sent by Manny Pacquiao in behalf to receive the award, but Gusi refused and stood made a noticeable No at the center of the stage to obviously show his dismay for the absence of Manny Pacquiao
  • peter Dec 22 2009 @ 10:45am Report Abuse
    @AWQd
    isa syang sira ulong ilusyonada!
  • AWQd Dec 10 2009 @ 01:49pm Report Abuse
    Ano buzz SPAT
    Who is Barry Gusi and why he was so furious with Manny Pacquiao?
    wHy hE wAs so?
  • special Dec 09 2009 @ 11:56pm Report Abuse
    is what foreigners would say if they saw him walking down the runway.
  • special Dec 09 2009 @ 11:55pm Report Abuse
    exotic
  • Marie Dec 09 2009 @ 12:09am Report Abuse
    @jayjay he was saying something about why is there dignity in choosing caparas as an awardee for film excellence and for gusi to just stop the b.s - rock ed radio FTW!!!!!!!!!!!
  • doppelganger Dec 08 2009 @ 10:27am Report Abuse
    His foundation makes good money from donations outside the country. Check out the financials from SEC.

    Oh, and Matt Ranillo III's a stockholder. Haha.
  • Jayjay Dec 08 2009 @ 09:44am Report Abuse
    What did Erwin Romulo shout?
  • Marie Dec 08 2009 @ 07:00am Report Abuse
    i caught him n the rock ed show on NU! The shouting of sir erwin romulo against him was intense but sir erwin clearly said what had to be said. Gusi is a basket full of b*** s*** so other hosts were forced to just stay polite to make up for the truth romulo spoke

    B.S.
  • ahlavett Dec 08 2009 @ 06:46am Report Abuse
    " Imagine a Grade 5 who were able to direct a movie, who were able to involve themselves into the charity in the country. That is great enough to be a Gusi Peace Prize for art.â€Â

    hahahahahahahahahahahahaha LOL talaga
  • Pinoyhack.com Dec 08 2009 @ 02:03am Report Abuse
    whoever is the author of this spotph article must be given the Gusi Peace Prize - For Entertainment.

    Now I can't stop laughing....hahahahaha thanks for the comparison
  • fendilicious Dec 07 2009 @ 09:30pm Report Abuse
    hmmm, never heard of this guy.
  • vomit Dec 07 2009 @ 05:40pm Report Abuse
    Tsk tsk bad article, bad!
  • replikate Dec 07 2009 @ 03:50pm Report Abuse
    "Gusi was the first Filipino model for world-renowned designer Giorgio Armani, aside from being a 'commercial, print and ramp model in Europe.'"

    LMAO!

    Does anybody have links to his real portfolio and reels back in the day? C'mon, that scanned newspaper photo of his supposed "model" shot looks more Santacruzan than Armani.
  • nums Dec 07 2009 @ 03:46pm Report Abuse
    the poor man is not hurting anyone with his Peace Prize. It is not as stellar as the Nobel Prize (yes we get it, thank you for the table) but he means well.

    I do agree that he is a bit misguided (Carlo J, really?) but there is no need to embarrass the man. I see that this article was meant to be funny but it only comes across as being smug and mean spirited. Whatever is wrong with giving out peace prizes, anyway? Better than "10 best dressed" or "best action scenes of 2009"
  • monocle Dec 07 2009 @ 03:16pm Report Abuse
    rumor has it that he called the editor and chief of town and country asking to be featured on the cover. when the eic said they only featured women (probably a polite excuse), he said then feature my wife! ack!
  • Bayani Fernando Po Dec 07 2009 @ 02:25pm Report Abuse
    He could have done better and become a hero had he "covered" for Manny. He chose the "bitter way" Did he do the country any GOOD? He is suppose an ambassador of goodwill. Bad Decision.
  • National Artist Mrs. Alvarez Dec 07 2009 @ 01:36pm Report Abuse
    I don't know what is all this hoolabaloo about this Gusi Award. Leave the man alone. If he wants to give awards, then so be it.
  • trish Dec 07 2009 @ 12:05pm Report Abuse
    hahahhahah...u sound sooo fool MR. GUSI..BITTERNESS lng yan. fix ur pronunciation first b4 gving out those non sense awards.
  • ivymen Dec 07 2009 @ 10:44am Report Abuse
    isa lang masasabi ko - NGYEK!
  • doppelganger Dec 07 2009 @ 10:34am Report Abuse
    Reminds me of Genta Ogami.Remember that guy?
  • ibangklase Dec 07 2009 @ 10:22am Report Abuse
    whattaguy. master of reinvention!
  • angelpilgrim Dec 07 2009 @ 10:01am Report Abuse
    hmmm... and no mention of him being a "fortune teller to the rich and famous" as he claimed in the early '90s? if only i can dig up that old article...
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