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Advertising exec Ramon Jimenez is new DOT chief
Published on: Sep 1, 2011 - 9:33am

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(SPOT.ph) President Noynoy Aquino has appointed advertising exec Ramon "Mon" Jimenez Jr. as the new Tourism Secretary, reports ABS-CBN News. Jimenez replaced business mogul Alberto Lim, whose resignation became effective yesterday, August 31.


"He's a marketing, advertising guy and tourism I think is primarily a marketing effort because the product is already there," Aquino told reporters during his China visit. "Merong enhancing the product that we have in the Philippines and at the end of the day, he will be informing a lot of the citizens of the world that there are such and such sites accessible, it should be visited."


Jimenez graduated with a Fine Arts degree from the University of the Philippines. According to Sun Star, he is the founder and president of marketing agency Winning Over Obstacles (WOO) Communications Corp., which helped with Aquino's presidential campaign. He also founded leading ad agencies Jimenez & Partners, Jimenez D'Arcy, and Publicis JimenezBasic.


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15 Comments
  • aldrin
    appointing the rigth man for the right position is the best thing that Pnoy can do if he want to make his plans for the nation to come true. Itigil na natin ang pagiging mega pessimistic na lahi kasi wala nang maitutulong sa atin yang ganyang attitude. totoo na marami pang kailangang baguhin sa pinas para matuwa ang mga turista at bumalik uli sila. kaya nga binoto ng tao si Pnoy, kasi alam natin na me pag-asa pa tyo. at ang pag-asa - di mo yan makukuha ng isang iglap. Unti-unti yan lalo pa sa bansang masyadong nabaon sa corruption.
    Sep 06 2011 @ 05:01am     Reply  
  • tanke
    @ andres... good point. However, I don't think it is the Tourism Secretary's work to make the product (our country) great. It is the work of every citizen in this blessed land of ours :D
    Sep 04 2011 @ 08:28am     Reply  
  • controversy
    @andres I couldn't agree with you more. Until we find a way to improve our public transport system, we will not attract more tourists no matter how good our campaign is. I've successfully 'enticed' international colleagues to spend their R&Rs in the Phil but I have yet to hear one who hasn't complained about our taxi drivers and the state of our airports! Thailand's tourism industry is very successful partly because of repeat visits and word-of-mouth. I don't think we'll convince a first-time visitor to return and/or convince otehrs to visit if they know they'll be returning to robbers disguised as taxi drivers..I don't even want to begin about our airports with stinky toilets!!!
    Sep 02 2011 @ 02:52am     Reply  
  • the watcher
    @ andresrnrnYou're right, campaigns are meaningless if there are no cohesive steps in the delivery system that you mentioned. A reputable and responsible taxi cab company for example, must be put in place to make sure that tourist, foreign or local are served well.rnrnTourism is an easy sell if you have a good product because basically tourism in a sense, even in this age of the internet, is still a word of mouth affirmation from those that have previously seen it, enjoyed it and that their experience was well worth talking about.
    Sep 02 2011 @ 02:52am     Reply  
  • andres
    Great campaigns are useless, if at the end of the day, tourists will still be welcomed by a dilapidating airport, rude or mapagsamantalang taxi drivers, inadequate public transport system, lack of choices for accommodation (we don't have decent hostels here, jusmio!), etc. etc. In short, before he ever thinks of making a great campaign, he should make the product great first!
    Sep 02 2011 @ 01:56am     Reply  
  • bulitas
    Tough job ahead for Mon. Imagine covering up for the country's shortcomings? Pressure! And to make it marketable to the whole world, double pressure! Pero buti na lang si Mon yan, unlike Lim.rnrnMessage to Lim: "Tara Na"
    Sep 01 2011 @ 11:23pm     Reply  
  • pinoy101
    i believed that the best promotion of tourism came from our own OFW`s.The tourism secretary`s job is to improve what we have ,make it accessible to our own citizens and make it worth the visit .We should taste our own delicacies and enjoy it because it is ours.
    Sep 01 2011 @ 07:44pm     Reply  
  • marian rivera
    sino ba si joyce ramirez? she is wrong grammaring. She should study hard pers para bonggels! tsarot
    Sep 01 2011 @ 12:47pm     Reply  
  • lost
    wrong grammar joyce
    Sep 01 2011 @ 12:14pm     Reply  
  • buking grammar mo
    yes its your lost. LOL
    Sep 01 2011 @ 12:07pm     Reply  
  • orly ballesteros
    I think marketing the Philippines to the world will now be answered because of the skills the new DOT Secretary brings. However the challenge is how to unite a polarized industry because of the new tourism law. That I have to see and pray the new Secretary has the ken to make things happen in the management side of tourism.
    Sep 01 2011 @ 11:21am     Reply  
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    Sep 01 2011 @ 10:45am     Reply  
  • carla
    Finally an ad man and not a baduy corporate ignoramus. Can't wait to see him market PH in great campaigns.
    Sep 01 2011 @ 10:45am     Reply  
  • t-rex rules
    Excellent move! Albeit overdue. My corporate exec wife has worked with Mon Jimenez on several highly successful campaigns which more than adequately vouch for his qualifications for the position. Indeed we can now look forward to a more effective and market-focused campaign to sell our natural wonders and underappreciated tourist spots to the global community.
    Sep 01 2011 @ 10:22am     Reply  
  • gma
    very good move. maybe now we can come up with a campaign that can equal malaysia's truly asia blitz.
    Sep 01 2011 @ 10:07am     Reply  
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