Back to top
(SPOT.ph) President Noynoy Aquino has appointed advertising exec Ramon "Mon" Jimenez Jr. as the new Tourism Secretary, reports ABS-CBN News. Jimenez replaced business mogul Alberto Lim, whose resignation became effective yesterday, August 31.
"He's a marketing, advertising guy and tourism I think is primarily a marketing effort because the product is already there," Aquino told reporters during his China visit. "Merong enhancing the product that we have in the Philippines and at the end of the day, he will be informing a lot of the citizens of the world that there are such and such sites accessible, it should be visited."
Jimenez graduated with a Fine Arts degree from the University of the Philippines. According to Sun Star, he is the founder and president of marketing agency Winning Over Obstacles (WOO) Communications Corp., which helped with Aquino's presidential campaign. He also founded leading ad agencies Jimenez & Partners, Jimenez D'Arcy, and Publicis JimenezBasic.
For more on this story, log on to ABS-CBN News and Sun Star.