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BBDO Guerrero bags Gold CLIO for Pepsi "Liter of Light" campaign
Ad agency BBDO Guerrero won a Gold CLIO in the Innovative Media category at the CLIO advertising show held in New York on May 15 (New York time) for its work on Pepsi Philippines’ "Liter of Light" campaign.
Published on: May 18, 2012 - 1:53pm


Ad agency BBDO Guerrero won a Gold CLIO in the Innovative Media category at the CLIO Awards held in New York on May 15 (New York time) for its work on Pepsi Philippines' "Liter of Light" campaign. The article posted on the BBDO Guerrero website noted: "This is only the second ever Gold CLIO to be awarded to an agency from the Philippines and the first for a branded consumer product."


Ilac Diaz of the My Shelter Foundation with the Gold CLIO (Photo from Ilac Diaz's Facebook page, used with permission)


According to the article, Pepsi has helped the My Shelter Foundation, which was established by Ilac Diaz, "gather worldwide support for the 'Liter of Light' project," which promotes the use of solar bottle lights for households that have no access to electricity.


For more on this story, log on to the BBDO Guerrero website.

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  • Mark
    People who are not in the government are more sincere in helping less fortunate. We expect them to understand the plight of the poor and they are the ones who are willing to do the dirty job just to be of service. They are real.
    May 22 2012 @ 04:31pm     Reply  
  • pinoy101
    why is that the people who really makes a difference in other peoples' lives are those who are never in the gov`t seats,and they are the one who really cares.These people who are never afraid to walked the dirty and dark alleys, who hears and really listens to those who are in need and keep their promises without expecting anything in return especially during the election.
    May 20 2012 @ 05:25am     Reply   Hide replies
    • filipina ako
      They are the most sincere and they can see the reality from where they are. Therefore, they understand better and thus, they can give effective solutions to people who really needs it.
      May 21 2012 @ 02:45pm     Reply  
  • Genuine
    Ilac Diaz's advocacies sure make sense. Builds houses for people who have less in life, gives them free lighting for their homes. While the haciendero is neither here nor there on such matters and on these days of impeachment will love to pound the nails on the chief justice's cross, one guy quietly does his work and gives back.
    May 20 2012 @ 04:00am     Reply  
  • filipina ako
    This is interesting. The second ever to be awarded to agency from the Philippines. I am positive, since this is the second then more to come. Isang Litrong Liwanag is an innovative project to address less fortunate people's needs. This is really nice.
    May 19 2012 @ 12:59pm     Reply  
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