Ad agency BBDO Guerrero won a Gold CLIO in the Innovative Media category at the CLIO Awards held in New York on May 15 (New York time) for its work on Pepsi Philippines' "Liter of Light" campaign. The article posted on the BBDO Guerrero website noted: "This is only the second ever Gold CLIO to be awarded to an agency from the Philippines and the first for a branded consumer product."
Ilac Diaz of the My Shelter Foundation with the Gold CLIO (Photo from Ilac Diaz's Facebook page, used with permission)
According to the article, Pepsi has helped the My Shelter Foundation, which was established by Ilac Diaz, "gather worldwide support for the 'Liter of Light' project," which promotes the use of solar bottle lights for households that have no access to electricity.
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