Bayo reveals Phase 2 and Phase 3 of its failed "What’s your mix?" ad campaign

In a letter to the media Lyn Agustin, vice president of the clothing brand Bayo, revealed that the company’s "What’s your mix" campaign "was meant to be a three-part series rolled out over the next few months with the intent of celebrating nationality, heritage and personality mix."

 

(SPOT.ph) In a letter to the media Lyn Agustin, vice president of the clothing brand Bayo, revealed that the company’s "What’s your mix" campaign "was meant to be a three-part series rolled out over the next few months with the intent of celebrating nationality, heritage and personality mix." Just like in her formal statement when the controversy broke out, Agustin once again emphasized: "Unfortunately, the message got lost along the way. Despite this, we at Bayo, will continue our 20-year tradition of celebrating the diversity and uniqueness of every Filipino."

Along with Agustin’s letter was an attachment showing the mock-up templates for Phase 2 and Phase 3 of the "What’s your mix?" campaign. It now remains to be seen how netizens will react to Phase 2 and Phase 3 of the "What’s your mix?" ad series.

 

Image credit: Photo series mock-up courtesy of Bayo.

Tell us your #feels!

Win
Yum
LOL
WTF
0
Total votes
View more stories tagged ""

Read more stories about

Comments

Latest Stories

Load More Stories

SUBSCRIBE TO NEWSLETTER

Get the latest updates right in your inbox!