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Bayo reveals Phase 2 and Phase 3 of its failed "What's your mix?" ad campaign
In a letter to the media Lyn Agustin, vice president of the clothing brand Bayo, revealed that the company’s "What’s your mix" campaign "was meant to be a three-part series rolled out over the next few months with the intent of celebrating nationality, heritage and personality mix."
Published on: Jun 13, 2012 - 6:44am


( In a letter to the media Lyn Agustin, vice president of the clothing brand Bayo, revealed that the company's "What's your mix" campaign "was meant to be a three-part series rolled out over the next few months with the intent of celebrating nationality, heritage and personality mix." Just like in her formal statement when the controversy broke out, Agustin once again emphasized: "Unfortunately, the message got lost along the way. Despite this, we at Bayo, will continue our 20-year tradition of celebrating the diversity and uniqueness of every Filipino."

Along with Agustin's letter was an attachment showing the mock-up templates for Phase 2 and Phase 3 of the "What's your mix?" campaign. It now remains to be seen how netizens will react to Phase 2 and Phase 3 of the "What's your mix?" ad series.


Image credit: Photo series mock-up courtesy of Bayo.

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  • Esmyuskee
    Excuses, excuses.
    Jul 01 2012 @ 08:53pm     Reply  
  • justsayin
    I just think that the phase 2 and 3 are mere afterthoughts by Bayo's marketing team. First, I have observed that by the way Bayo has been advertising through the years, it only has one main endorser for a certain period of time and does not frequently change its main endorsers, e.g., Lea Salonga endorsed Bayo for a good number of years and so did KC Concepcion (that is, if she has already terminated her contract with Bayo). And Jasmine Curtis has been in it for just a couple of months as of now. So I wouldn't think that Bayo would be looking for a new endorser yet after Jasmine.

    So who do you think would be placed in the phase 2 and 3 ad campaign if these were not a bluff? No wonder Bayo could not put any picture in phases 2 and 3. If they have already conceptualized fully this three-part ad campaign, they should have already decided whom to put in the phases 2 and 3.

    The ad is certainly is still indicative of Filipinos' colonial mentality; that whenever a Filipino is mixed with foreign blood, he or she turns out more beautiful and superior.
    Jun 16 2012 @ 11:59pm     Reply  
  • Pilipino
    @filipina ako,
    May I ask, are you a marketing person? Nice to see you again. How are you? Your health? You are good, you again make me proud.
    Jun 15 2012 @ 08:15pm     Reply  
  • Madison Ave Man
    @Filipna ako, Take it easy, It's apparent they are doing Damage Control.But for What? They easily got rattled by some way off -critcisms. If I were in the Bayo brain trust I woulda ignore all those st*p*d comments.Remember those BENNETTON Ads, they were more edgy and in your face, and would surely ruffle the feathers of the Smart asses here!
    Jun 15 2012 @ 04:14pm     Reply   Hide replies
    • filipina ako
      @Madison Ave Man,
      I am good, really and at ease, thank you very much. They maybe doing damage control but it should have been to complement the marketing concept and not to deviate from it. My point is, the first thing that any company must do is damage control or remove controversy from their ads but never to add controversy to it.
      Are you referring to the "unhate" advertisement of Benetton? If you are, I believe they remove the most controversial picture of the Pope, remember? And the advertisement is clear on the concept which is "unhate". It depicts reconciliation and I believe Benetton is known for what we call shocking ads which is part of the company's strategy.
      Jun 15 2012 @ 08:07pm     Reply  
  • Ngersi
    Dapat 50% Male, 50% Female...Bayot
    Jun 15 2012 @ 03:06pm     Reply  
  • filipina ako
    There are many smart people here in spot, not to be taken by this campaign and its "too late" phase 2 and phase 3 idea.
    Phase 2 and Phase 3 simply deviate from the concept of phase 1 in the sense that the first one talks of the advantages of having mixed blood which is very clear that of a filipino and a foreign (whatever) blood. It was clearly stated and of course the model can't deny the fact. That maybe is the very reason why pay for this model. Now, phase 2 and phase 3 talk of filipino blood alone and characteristics of let us just say filipino too. Where is this leading to? Bayo should be very clear in their marketing concept or else people, that is thinking people might be confused.
    But of course, they made a noise regarding this alone, but the noise might make people think twice about your products.
    Jun 14 2012 @ 11:05am     Reply  
  • ***usisero***
    Hindi na ako bibili sa kanila, marami namang iba na puede ipalit sa brand nyo na 100% pinoy hehehe!
    Jun 14 2012 @ 10:49am     Reply  
  • peachy
    bayo, EWAN!
    Jun 14 2012 @ 12:18am     Reply  
  • they shouldn't have...
    if there really was a phase 2 and phase 3, they shouldn't have apologized, they should've just come out with phase 2 and rushed it.

    this is just plain st*p*d. obviously wala pang photoshoot for the phase 2. and people are not gonna buy this excuse/bluff that looks/seems like an afterthought more than a phase 2.
    Jun 13 2012 @ 10:27pm     Reply  
  • angelbyday
    i wanna know what kc concepcion's reaction was to the "phase 1" brouhaha.
    Jun 13 2012 @ 07:21pm     Reply  
  • IgaroteSiBieber
    50% cruel and 50% unusual...

    Kaya ang Pinoy may colonial mentality pa rin hanggang ngayon eh, dahil naniniwala tayo na ang banyagang lahi o may parte ng banyagang lahi ay mas kanais-nais kaysa sa atin.
    Jun 13 2012 @ 06:24pm     Reply  
  • Jasper
    Somebody should have told them that doing this is 100% pointless.
    Jun 13 2012 @ 04:35pm     Reply  
  • toyang
    why was there a need to release these? they don't really justify the copy of the first one. hay naku bayo. i love you pero you just screwed things up more with this.
    Jun 13 2012 @ 04:19pm     Reply  
  • Pilipino
    Marketing people must know the ethics in business. Knowing that, issues like this will not reach us.
    Jun 13 2012 @ 02:10pm     Reply  
  • purple_girl
    sinundan agad ng phase 2 and 3, syempre naki-ki-ride sa ingay ng balita, baka magfade daw agad eh hehe
    Jun 13 2012 @ 10:32am     Reply  
  • Darwin
    Palusot na lang yang Phase 1, Phase 2. Bumi-village lang Bayo? Charlaught.
    Jun 13 2012 @ 10:25am     Reply  
  • Molly
    Bayo is maximizing their media exposure, getting free advertising thanks to these so-called press releases.
    Jun 13 2012 @ 10:22am     Reply  
  • lalaine
    In my opinion, their formal apology was already OK. Now, why can't they just shut up and move on from this? Phase 2 and Phase 3 are both 100% idiotic. Just like Phase 1.
    Jun 13 2012 @ 10:15am     Reply  
  • nooni
    ano akala nila satin? 50% t*ng* and 50% bobo?
    Jun 13 2012 @ 10:10am     Reply  
  • tambay sa kanto
    Ang galing naman nito, bigla nagkaroon ng phase 2 and 3. Hahaha! sa totoo lang hindi ako makapaniwala. Kayo dyan, naniniwala kayo dito?
    Sige, assuming that there really is a phase 2 and 3, but just the same, if you people from Bayo will insist that your phase 1 should be accepted then, you are wrong because what you have written in your explanation of the advantage of having mixed blood is demeaning to us filipinos. Accept your defeat bayo, whoever your marketing man, make him do campaigns without offending anyone. Mag isip muna kayo!
    Jun 13 2012 @ 09:16am     Reply  
  • not naive
    there was never a phase 2 or 3! come on! ano yan village or subdivision?!
    Jun 13 2012 @ 08:17am     Reply  
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