Filipino blogger Bryanboy Yambao, 23, is featured alongside other style bloggers in the March 2010 Power Issue of American Vogue with Tina Fey on the cover.
Vogue.com calls them "the men and women who keep up on all things fashion 24/7": Bryanboy (bryanboy.com),Tommy Ton (jakandjil.com), Michelle Phan (michellephan.com), Garancé Doré (garancedore.fr), Mary Tomer (mrs-o.org), Yvan Rodic (yvanrodic.blogspot.com), Todd Selby (www.theselby.com), Hannelli Mustaparta (hanneli.com), and Catherine Kallon (redcarpet-fashionawards.com).
"I call them the usuals," says Bryanboy in the Vogue.com video, "the same people you see in fashion week that you interact with in Facebook and Twitter, kind of like a tight knit community." Kathryn Neale, Vogue contributing editor says, about the feature, "It's kind of like that trickle-up theory where they're on the streets noticing what's happening and so many points of view are interesting and worth looking into which is what we've been doing at Vogue."
The clip is aptly set to the song "We Are the Ones" by The Orion Experience, with lyrics that say "We are the ones that you wish would go away ( we're here to stay ). Yeah, we are the ones that are gonna run the world some day. We are the ones you can't control. We are the ones that won't be sold. We are the ones that you can't get to look the other way (we won't obey)," which could perhaps be the paean of bloggers everywhere amidst the current "Bloggers vs. Journalists" controversy.
In the past few weeks, fashion cyberspace has been inundated with stories like "Disgruntled Magazine Editors Are Tired of Bloggers Getting the Good Seats at Shows," and "Elle Editor Leads Backlash Against 13-Year-Old Blogger," spawned by Tavi Gevinson, the 13-year-old behind the fashion blog Style Rookie who sparked a minor controversy when she sat at the front row at the Christian Dior Spring 2010 couture show wearing giant bow on her head, blocking the view of a Grazia editor sitting behind her.
Tavi, Bryanboy and other fashion bloggers were invited to a panel discussion on February 15 in New York on "The Future of Fashion Blogging" at the Evolving Influence Fashion Blog Conference hosted by the Independent Fashion Bloggers. "Tavi–clearly the blogger everyone was most excited to see–won coos and applause with almost every comment," said the New York Magazine website.
