Samsung celebrated the "power of imagination" at The Rockwell Tent in December by melding technology with fashion. Renowned fashion photographer Ronnie Salvacion created a "Samsung I Imagine" installation featuring verbal affirmations from students from different schools and a colorful video while Folded & Hung presented their Filipino Heroes Shout-out collection inspired by modern day Pinoy heroes and their nationalistic fashion collection featuring Pinoy icons and slogans, among others. Folded & Hung's latest endorser, actor Sam Milby, top-billed the roster of models on the runway.
Spotted were TV host Rovilson Fernandez, University Athletic Association of the Philippines (UAAP) host Boom Gonzales, UAAP alumni Wesley Gonzales and Larry Fonacier, DJ Mojo Jojo, stylists Liz Uy, Darylle and Andre Chang, supermodels Marina Benipayo and Patty Betita, designers Randy Ortiz and JC Buendia,and stylish couple Macky and Camille Mathay.
