Fashion brand Havaianas gives you and three of your friends a chance to jet-set to Brazil on a 12-day all-expense paid trip, complete with travel essentials from Havaianas, Sony, David and Goliath, and Aloha Board Sports.
Havaianas kicks off their newest Happy Soles campaign with a creative contest dubbed "Happy Soles Will Travel to Brazil." A creative one-minute video answering the question, "If anything was possible, what would you do to make the world happy for a day?" may take you and your three friends to Brazil.
"Havaianas has always had the privilege of being with Filipinos during their happiest moments at the beach, in malls, at home, practically everywhere. We wanted to create the happiest possible experience through this unique, luxury vacation to Brazil," shares Anne Gonzalez, Managing Director of Havaianas Philippines.
The winner will also receive $1,000 for a shopping spree to the Havaianas Concept store, a Sony HandyCam camcorder, a Sony Vaio laptop and a Sony Walkman mp3 player. The winner, along with three friends, will stay in chic, boutique hotels, dine at world-class restaurants, and visit Oscar Freire Street, home to Brazil's fanciest boutiques. A visit to Daslu, a super luxurious shopping mecca is also on the agenda.
A trip to Corcovado Mountain is also on the itinerary, where they will see the Brazilian icon, Christ the Redeemer. Other experiences on the list include seeing the football frenzy at Morumbi and Maracana, a visit to the breath-taking tropical landscape of UNESCO site Jardim Botanico, and beach trips to popular destinations like Copacabana.
Video entries may be recorded at the Havaianas roving booths that will be in key malls nationwide. Entries may also be e-mailed to Havaianas at happysoles@havaianasphilippines.com or uploaded on the campaign website. Ten entries will be shortlisted by a panel of judges, including Preview magazine editor-in-chief Pauline Suaco-Juan, blogger Anton Diaz, Capoeria guru Professor Fantasma and Managing Director of Havaianas Philippines Anne Gonzalez. The shortlisted videos will be posted on the campaign website for public voting from May 6 to 27.
A sample video entry to the Happy Soles Will Travel to Brazil contest.
The roving video booth will be at Bonifacio High Street in Taguig from February 18 to 28, the Rockwell Tent from April 22 to 26, and the TriNoma Mall from April 30 to May 2. All entries may be sent until 10 p.m. of May 2.
For more information on the Happy Soles Will Travel to Brazil contest, go to www.havaianasphilippines.com/happysoles.
