Adidas' much-coveted Philippine Range collection is back, featuring jackets (P3,295), shirts (P1,459) and messenger bags (P1,459) in the iconic red, blue, white and yellow of the Philippine flag.
Available in Adidas stores starting February 13, the collection has details reminiscent of the Philippine flag such as three stars and a sun and stylized Philippine seals, plus the letters PH in yellow. For premium performance look, the blue, red and white are rendered in color blocks with touches of yellow. The collection is part of the training range of the Adidas sports performance line.
Adidas products are exclusively designed in Germany, but the collection was conceptualized in the Philippines. No other country has had a similar line of patriotic merchandise, according to Adidas Philippines Head of Go-to-Market, Pam So-Suarez.
Celebrity supporters of the Philippine Range include actors John Lloyd Cruz, Iza Calzado, Maja Salvador and Karylle; basketball stars Chris Tiu, Enrico Villanueva, Coach Ronnie Magsanoc and Coach Ryan Gregorio; TV hosts Lia Cruz and Drei Felix; DJs Slick Rick, Tony Toni, Sam YG, Gelli Victor and Fran Tobias; and guitarist Erwin Armovit of Sponge Cola.
Watch for Adidas' new set of Philippine Range apparel featuring the classic combinations of black and gold, and white and silver in April.
