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Ad Board bombarded with complaints about DJ Mojo Jojo's "Gay" billboard
Published on: Jan 14, 2010 - 7:20am

Radio personality and LGBT activist Mojo Jojo (Joseph Paul Javier in real life) has gone on a Twitter-barrage after a handful of anti-gay e-mails concerning his Glutamax billboards were posted by blogger Amiel Aguilar Cabanlig.

Advertisement screen cap from Cabanlig's site
Screen capture from Cabanlig's site

The billboard features a topless Javier and a naked man in the background. Cabanlig says he was able to get hold of some e-mails addressed to the Ad Board, mostly complaining about the ad's "sexual innuendo" and published them on his website. One of the emails, coming from a certain Abdulrahim Janjalani said:

I am writing to extend my violent vehemence regarding that Glutamax billboard ad on South expressway because it is offensive to public morals, given the implicit sexual message it gives. it normalizes homosexual sex, a propagandistic act to make homosexuality seem natural when it is not. Homosexuality is a gender identity disorder that needs compassion and care and cure, not mindless naturalization and normalization. thanks you! i pray you take down this offensive billboard, or we'd rally entire communities of fervent Catholics against this.

Javier went to Twitter to voice out his disdain. Some of his prominent tweets read as follows:

"Come on, this is the Philippines! GAYS are EVERYWHERE and have been part of PINOY CULTURE since forever. Let's not fool ourselves, PUHLEEZ!" (mojojo899)

"It's okay to have gays in pinoy media as comedians singers & such but to have the word "GAY' in an advertisement, why is that controversial?" (mojojo899)

"LGBTs literally run Philippine Media & Advertising but why is it that they do not stand up for our own rights? Please, make a stand!" (mojojojo899)

Javier also posted a message saying that he would upload all the complaints once he receives a hard copy.

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50 Comments
  • em
    But in fairness to DJ Mojo, two thumbs up ako sa gandang lalake nya sa billboard nya sa Edsa Guadalupe Bridge. Hindi mo mapagkakamalang homosexual sya...
    May 29 2010 @ 12:58pm     Reply  
  • loves_chub
    FYI! Gay advertisement sell! Thats it! And the gay community is also growing. Whatever discreet or loud - they are visible like a human kind. I remember that my mother brought me a book regarding homosexuality and it's focuses as a disorder! And I throw it out!

    For me, being homosexuality is NOT a disorder but a LIFESTYLE!

    Peace!
    Jan 29 2010 @ 06:49pm     Reply  
  • Dr. NO
    These Conservatives are no different from the Talibans.

    Think of the Iran experience too and learn from it.

    That will be a NO NO on Philippine soil while these hypocrites will continue with their laughable and macabre religious rituals.
    Jan 17 2010 @ 01:21pm     Reply  
  • Sisa
    Meh, back to the talangka farm with you, Damaso...
    Jan 17 2010 @ 11:23am     Reply  
  • Padre Damaso
    I don't understand why you folks cannot see the blatant hypocrisy in this country.

    On a typical Sunday, the churches in the Philippines are filled through the streets but the people are generally dishonest (simple traffic rules, taxes, elections, etc).

    Abroad, the churches are almost empty (Singapore, US, UK, etc.)but the people are generally honest.

    Need I say more?
    Jan 17 2010 @ 10:52am     Reply  
    1
  • BRJNG
    Noli can still stay where he is, and keep his money. I don't care much for someone who thinks that the Philippines is a country of hypocrites, especially when I think he is probably as brown as I am. The irony!

    I bet he is chomping down on Glutamax, hoping for the day when he is white enough to join the Klan.

    Bless your hating heart, Noli!
    Jan 17 2010 @ 06:51am     Reply  
  • Marj
    Peeping Tomas, I do not think that Noli shunned his own country. Well, if he is a US citizen then that is a personal choice and does not make him worse than the local hypocrites.

    Noli's view may be powerful but true. The hypocrisy in this country is unimaginable. Aside from that, there is nothing wrong with a person seeking greener pastures in another country. Think of the OFW phenomenon.

    The Philippines could have surely gone to the dogs if not for the remittances. In fact, this is the only GDP source that is really stable. There are no foreign investments coming in.

    The Americans may not be perfect but certainly their respect for individual rights inside their country is commendable. The institutions are there to ensure that a person's dignity is intact especially for the less fortunate. Can we say the same for our Catholic country? Hell NO.
    Jan 16 2010 @ 09:10am     Reply  
    1
  • Tita de Villa
    Anong ginawa nina Piolo Pascual at Mark Bautista sa El Nido?

    Susmariosep anong klaseng tanong yan. Is the pope Catholic?
    Jan 16 2010 @ 03:07am     Reply  
  • ingiterra
    oh my!!really?ano kaya ginawa nila dun..ajaja
    Jan 16 2010 @ 02:38am     Reply  
  • idontwearpink
    I don't see anything wrong with ads that have gays in them or suggesting homosexuality. what causes an uproar on this ad is its being suggestive. The product on this ad is supposed to make your skin whiter, not for you to get laid.
    Jan 16 2010 @ 01:28am     Reply  
  • Peeping Tomas
    ...I dont' know what's worse, being a hypocrite or a person who shun's his own country just for the fact his A$$ is in another country.
    Jan 15 2010 @ 06:17pm     Reply  
  • XKSZT
    Noli Salud: The Philippines is a country of hypocrites.

    Thanks, Noli! That sounds so.... American.

    Don't come back!
    Jan 15 2010 @ 02:57pm     Reply  
  • Noli Salud
    The Philippines is a country of hypocrites.

    This is the same country where some people get nailed on the cross come Lenten Season. This is the same country where people die during that Quiapo procession.

    This is also the same country where people with money do not show any semblance of respect for poor people like maids, drivers, nannies, etc. Just watch your noon time shows. People who are students of this ghetto school are treated differently from heavily-accented English speaking students of this exclusive schools.

    Afraid to show kids pre or apres sex ad? Holy shit, you can't even show your kids how to respect people from the lower income bracket.

    This is what I learned in America. That everybody should be treated equally. It is not a perfect society but Filipinos treat others worse (CD class, provincianos, non-college grads, dark-skinned folks, *gly citizens, etc.).

    The Catholic background of the Filipinos is a big FARCE.
    Jan 15 2010 @ 11:21am     Reply  
    1
  • lizard
    @gecko,

    is sex about to happen on this billboard of Dingdong too?

    http://www.pep.ph/forum/index.php?topic=1971.7935

    Do you have complains (KULANG NG T) about this too?
    Jan 15 2010 @ 10:50am     Reply  
  • gecko
    @Purple

    You are jumping too fast to your conclusions. Just because you read here complaints to that gay ad does not mean conservative people are exclusively targeting homosexuality only.

    I am sure that there are also complaints from us about what you say "men and women wearing skimpy clothing" in billboards. Did you honestly think there aren't, just because you did not read about them?

    You are far swayed by your anger to think logically.

    I would have no complains to Mojo's ad had there not been a naked guy behind him. For me, homosexuality is not an issue here, but that the ad implies sex about to happen, or it already happened.

    How are you going to explain that to your kid, when he/she sees the billboard while you're driving along the highway?

    With the way the ad was composed, it might be appropriate only to be printed only in adult magazines, or magazines targeted to gays.
    Jan 15 2010 @ 10:43am     Reply  
  • qwerty
    bakit kasi may bading bading pa e. Wala naman sinabi ang diyos na bading. Sinabi lang Men and Women. Kung bading ka at ayaw mong maniwala dito, wag ka pumasok sa simbahan. Patuloy mo lang nilalabag ang mga sinasabi ng diyos. Nkakahiya kayo...
    Jan 15 2010 @ 10:20am     Reply  
    1
  • Zone murk
    let me guess, are those critics a gay or they just dont understand the world FREEDOM, free of rights is a symbol of democracy. You see idiots, if being gay is a disorder well we are the cure, that we need to understand them accept who they are and accept what they want just like everyone of us who fore God sakes given the right to become happy, who are you to think that your a godlike judgmental lunatic who knows whats right and wrong let them be they know the pros and cons just respect who they are..saksak mo to sa maliit mong pagiisip mga katulad nyo ang nagpapagulo ehh!!
    Jan 15 2010 @ 10:11am     Reply  
  • jansen
    Kasi naman bakit hindi na lang goolooking manly gay ang kinuha sa ads na ito. Si Mojo, na flabs naman... pero walang karapatan manghusga ang mga homophobic sa ads na ito.. lahat ng tao pantay-pantay regarless of sex. Malinaw! Pero dapat si Piolo na lang o kaya yong guapong bading ang kinuha nila... oks lang ang advertise ng product na ito.. it's upon the consumer's discretion kung gagamit o bibili siya o hindi.. free capitalism ika nga..
    Jan 15 2010 @ 10:02am     Reply  
  • FineyMcFine
    It's not okay to have Gays on it but it's okay to have faces of politicians advertising their projects everywhere on the streets? Come on people, There are far more important controversies that we need to focus on.
    Jan 15 2010 @ 08:47am     Reply  
  • Kepsy
    Conservative my ass! Mas dominant na mga liberated na Pinoy, this is 2010, if you see Pinas as being conservative then you are blind and a hypocrite! Wake up and smell the coffee!

    Yung nasa taas nga eh nandaya na sa election pero nde naman tinanggal! I am sorry pa daw! hahahaha.
    Jan 15 2010 @ 02:34am     Reply  
  • igeramos
    This is a non issue. So what if Mojo Jojo is whither and gay? And how come no one complained when the "racist" billboard of the same product (I think) of Jinky Oda came out? Goes to show that A. We Filipinos are inherently racists, B. we're incurably homophobic. and C. Hates fat people. Why oh why, oh why, oh why? Was Virgin Mary whiter than white? No, being born in the middle east, she had dark skin. And she probably had gay and fat people as friends because it's more fun to hang around with these people than those pious, stuffy, condescending, heterosexuals with eating disorder.
    Jan 15 2010 @ 12:26am     Reply  
    1
  • Purple
    We have giant billboards of women and men in skimpy clothing, ads of barely clothed women draped all over shirtless men, and huge posters of men and women whose postures and proximity with each other would make our grandparents cringe...

    ...and then you conservatives and cafeteria Catholics complain about this?

    Hypocrites.


    @osopeniero:
    "No matter how we look at it homosexuality can really be considered a disease more of a mental disorder. An individual thinking and feeling that he/she is of the opposite gender."

    - You do realize that psychologists and psychiatrists everywhere will dismiss your uninformed argument (more presumption actually) with derisive laughter, right? Or are you actually smarter, more learned, and more experienced than the world's authorities in mental health? Homosexuality was removed from the DSM decades ago.

    Look at how you so casually dismiss and invalidate legitimate feelings and emotions simply because you don't feel them. I have news for you: You ARE WRONG. Not all LGBTS feel that he/she is of the opposite gender, there are those of who actually like the gender they were born into and just happen to like people of the same gender.


    @Mo:
    "5-year old son: When I grow up, can I cuddle in bed with a man like Tito Mojojojo?
    Mo: Of course you can, if you want to.
    5-year old son: Thanks Dad."

    - If the boy DOES turn out to be gay and truthfully realizes and validates his emotions for other men when he grows up then this script would mean that he has a loving father who will accept him no matter what. If this is your attempt at sarcasm I'm sorry to break it to you but it was just one huge bucket of "FAIL".


    LGBTs are humans too. All humans have rights. People seem to forget that at the most convenient times. Your being heterosexual doesn't make you better than us. In fact, it simply makes you negligent and unappreciative of the rights granted to you on the basis of sexual preference. Something which LGBTs have to fight tooth and nail for. How can you say that what we feel is wrong, invalid, or untrue? How would you know? You're not gay.
    Jan 15 2010 @ 12:20am     Reply  
    1
  • Piolo
    Hindi naman sa pampaputi ginagamit ng mga bading ang sabon! LOL!!!! At yung mga capsule, suppository ba yan? 2X LOL!!!
    Jan 14 2010 @ 10:22pm     Reply  
  • dew
    I'm LOL'ing at the Encyclopedia Dramatica reference. As writers, they should be able to tell satire from seriousness. And that article was written by various Filipino anonymous online.
    Jan 14 2010 @ 09:43pm     Reply  
  • gabo
    ads have a lot of meanings.. its always up to the person looking at it to percieve it.. the person in that ad might just want free products or maybe he just want to be seen , or maybe hes just a generous person to accept the offer by the product despite of the consequence.. lets give it a break.. eventually itll be history..
    Jan 14 2010 @ 09:30pm     Reply  
  • BrowniesBeautyfool
    Why would DJ Mojo want to be white anyway? Now his naturally karpintero-like features look all anemic. He's obviously better off brown.
    Jan 14 2010 @ 09:08pm     Reply  
  • Tara
    As long as these gay people are witty and are doing their part in the society per se, there is really nothing wrong. And besides, being gay is natural. It occurs in nature (duh), there are gay dogs, gay penguins or what have you. So it's damn natural, stop being so sensitive about it, homophobes.
    Jan 14 2010 @ 06:45pm     Reply  
  • Peeping Tomas
    ..This is great publicity for Mojo, whether it's a good or a bad one. Let's not look at what this ad is implying - two gay men who just had sex. Let's look at it as two people who just had sex. Now we can decide, is this ad immoral or alright for children to see. Whether we like it on nor Gays and lesbians are everywhere and should be treated as anyone else.

    ..But for me they should not be given any special rights, why? because they already have the same rights as men and women, what would make them extra special to be given as such.
    Jan 14 2010 @ 05:30pm     Reply  
  • Conservative
    Even if this Ad seems to promote Homosexual liberation, I for one still don't approve with the image that Ad depicts about Gays!
    Jan 14 2010 @ 05:01pm     Reply  
  • Luningning
    What is more immoral to me is when big pictures of apparently corrupt politicians are plastered all over the country.

    Don't get me started OK.
    Jan 14 2010 @ 03:11pm     Reply  
  • Jason Bong Ultimatum
    I don't see the problem with the ad, its target market are gay dudes anyway!!
    Jan 14 2010 @ 03:10pm     Reply  
  • Marj
    It is not about flaunting. You don't get it.

    It is being themselves. They pay taxes. They don't steal money from the government.

    Like hello, this is 2010. Do you want people to go back inside the closet? NO!
    Jan 14 2010 @ 03:09pm     Reply  
    1
  • mims
    i think the reason why it is so controversial is the naked MEN in it... mojo's gay..we knew that but placing him half naked with a naked man in seems to be a bed... seems immoral... why cant it be mojo alone?
    i think that would never have done the damage.
    Jan 14 2010 @ 03:09pm     Reply  
  • PaulAbaya
    I adhere the campaign of gay rights in the Philippines. GSD! GSD! GSD!
    Jan 14 2010 @ 03:00pm     Reply  
  • Blackwidow
    It's ok to be gay, but please don't flaunt it, and moreso with an advertisement.

    Like it or not, Philipine society is a conservative one. We are not being hypocrites: it has something to do with the values we were raised in.

    I know men and women who are gay, but they don't flaunt. They go about their usual ways, and they have the respect of people because they (gay men and women) respect themselves first.
    Jan 14 2010 @ 02:55pm     Reply  
  • HeatherAli
    Diyos ko, ano ba naman iyan! May mga mas malaking problemang umiiral sa Pilipinas, at itong billboard na ito ang inaatupag. Jeez. Focus, people, focus!! Gays and lesbians have rights too!
    Jan 14 2010 @ 02:46pm     Reply  
  • Mo
    5-year old son: Dad, look at that billboard! Why are two men together in bed? Is that okay po?
    Mo: Yes son, apparently Mojojojo thinks so. What's wrong with two gay men portrayed as lovers, anyway?
    5-year old son: When I grow up, can I cuddle in bed with a man like Tito Mojojojo?
    Mo: Of course you can, if you want to.
    5-year old son: Thanks Dad.
    Jan 14 2010 @ 02:15pm     Reply  
  • keith
    Right... Sourcing encyclopedia dramatica as if everything written there is a fact. Just shows the writers talent and a lack of more news. What\'s next? Uncyclopedia?
    Jan 14 2010 @ 02:12pm     Reply  
  • Anti Defamation
    Such a mediocre point, short of calling it pointless.
    Jan 14 2010 @ 02:07pm     Reply  
  • osopeniero
    Other ads implying sex are ok because its what we are naturally designed to. No matter how we look at it homosexuality can really be considered a disease more of a mental disorder. An individual thinking and feeling that he/she is of the opposite gender.

    Now you'll be burned if you say that homosexuality is a disease even if you have a point. I'm not attacking them as individuals because I got a lot of gay friends but what i'm talking about is the disorder.
    Jan 14 2010 @ 01:54pm     Reply  
  • Paparazzi
    Mark Bautista
    Jan 14 2010 @ 01:32pm     Reply  
  • monocle
    i love this.
    Jan 14 2010 @ 01:30pm     Reply  
  • curious
    Mark who?
    Jan 14 2010 @ 01:16pm     Reply  
  • Paparazzi
    Piolo spent his birthday this week in El Nido with Mark.

    THAT would be a perfect setting for the ad.
    Jan 14 2010 @ 01:09pm     Reply  
  • gecko
    When I saw that billboard, my first reaction was: how did he deserve to be on a billboard? If I want a gay man on my ad at least I'll choose a good-looking one. Like Piolo, for instance.

    But seriously: that ad is so wrong on so many levels: You have to be white to have a relationship, whitening makes you gay, etc. etc.
    Jan 14 2010 @ 11:02am     Reply  
  • Tita Aida
    Akala ng mga Pinoy liberal ang gay life sa America.

    TSE, ang USA ay bansa ng mga ipokrito at ipokrita.

    At least sa Pilipinas, lahat ng TV channels nagkalat ang mga bading. Sa America, di pwede yan. At least sa Pilipinas, pwede mag hawakan in public ang straight na lalaki sa lalaki at straight na babae sa babae. Sa America, no touch pag straight ka.

    Tigilan kami. Sa America na lang kayo mga Charismatic Ek Ek.
    Jan 14 2010 @ 10:17am     Reply  
  • Perez Hilton
    Yeah who wants a flabby white man?
    Jan 14 2010 @ 09:50am     Reply  
  • Mama Francing
    Hello this is the Philippines not the country of hypocrites called the United States of America.

    I am 100% sure this negative barrage is spearheaded by US based faith organizations. Go out of our country you idiots!
    Jan 14 2010 @ 09:16am     Reply  
  • brown beauty
    More disturbing is that even gay Pinoy men now want to be white! Take a look at the hunk behind him--he's brown and beautiful! Brothers and sisters of the Malay race, we are not Caucasian! Love the skin you're in!
    Jan 14 2010 @ 08:15am     Reply  
  • Gwen
    Hello, how come so many sexy billboard like Dingdong wearing a towel pulled by a hand (you can't even tell kung lalaki or babae yung may kamay) ok lang? Homophobic talaga mga tao sa Pinas.
    Jan 14 2010 @ 07:33am     Reply  
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