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A public relations firm that specializes in managing online reputations recently opened in the Philippines. Sterling Rep Reputation Management buries negative articles about clients deep in Google search results, creates and monitors Wikipedia articles, and uses social networking to maintain and improve their clients' online presence.
Founding director Tony Ahn said in a press release, "We work with entertainers, politicians, PR firms, law firms and corporations... We have the distinction of being the first local reputation management firm in the Philippines."
According to Sterling Rep's official website, "Creating a simple Wikipedia article could (cost as low) as P5,000. Monitoring a Wikipedia article that already exists is only P800 a month."
Artist, "Damaso" activist, and tour guide extraordinaire Carlos Celdran is one of the firm's clients. He wrote on his Facebook fan page, "He's (Ahn) really good in hiding your crap online."
For more on this story, log on to TonyAhn.com.