Home » The Feed » New Coca-Cola pollution-absorbing plant billboard along EDSA makes it to The Huffington Post

New Coca-Cola pollution-absorbing plant billboard along EDSA makes it to The Huffington Post

Published: Jun 30, 2011 - 6:52am

(SPOT.ph) The latest Coca-Cola Philippines’ billboard along EDSA made The Huffington Post’s Green section on June 28. The 60 x 60-foot billboard, unveiled on June 23, is padded with 3,600 young Fukien tea plants that open up to the iconic shape of the Coke bottle.


Partnering with the World Wildlife Fund, Coca-Cola Philippines constructed the billboard in conjunction with their “Live Positively” sustainability program. The Fukien tea plants are expected to grow quickly, completely covering the billboard surface and absorbing a total of 46,800 pounds of carbon dioxide from the atmosphere. The plants are contained in recycled bottles and sustained only with organic fertilizer.


For more on this story, log on to the Huffington Post.

 
 
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  • 48flavors Jun 30 2011 @ 11:39am Reply Report Abuse
       
    Hi, SPOT! Maybe you can verify with Coca-Cola PR the details of this story. Because I clicked on the Huffington Post article and it also says World Wildlife Federation. I googled World Wildlife Federation and it does exist. http://www.worldwildlifefederation.org/rnrnHowever, it's a project of the Universal Ethician Church and "is dedicated to honoring God’s command by using 100% of all donations to the World Wildlife Federation fund for protecting God’s Creation in Wilderness Cathedrals around Planet Eden."rn rnMost likely tc is right that the billboard is tied up with the World Wildlife Fund, not Federation. It would be good to verify with Coca-cola PR.
  • spot.ph Jun 30 2011 @ 10:14am Reply Report Abuse
       
    Dear tc, rnrnYikes! Sorry about that. Thanks for reading SPOT.ph.rnrn
  • tc Jun 30 2011 @ 09:51am Reply Report Abuse
       
    Just some nitpicking here. It's World Wildlife Fund, not World Wildlife Federation (or maybe you just mixed it with the wrestling association). Cheers!
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