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BMW sales in PH up by 19.3% in 2011, 792 units sold
InterAksyon.com reports: "The Philippine importer of BMW said sales last year was robust despite economic uncertainties and the supply disruptions endured by the region’s automotive industry." The report quoted Glen Dasig—Asian Carmakers Corp. (ACC) executive director and sales and marketing head—who told InterAksyon.com that they sold 792 BMW units last year or 19.3 percent more than in 2010."
Published on: Apr 18, 2012 - 9:01am

InterAksyon.com reports: "The Philippine importer of BMW said sales last year was robust despite economic uncertainties and the supply disruptions endured by the region’s automotive industry." The report quoted Glen DasigAsian Carmakers Corp. (ACC) executive director and sales and marketing head—who told InterAksyon.com that they sold 792 BMW units last year or 19.3 percent more than in 2010."

 

The report also revealed that the bestselling BMW models in the Philippines are the 3 Series, "which make up more than 40 percent of ACC’s total sales, followed by the 1 Series." Dasig added that most of their customers were "'conquest' buyers, or those who have not tried the BMW brand and those who have moved up to the high-end market."

 

For more on this story, log on to InterAksyon.com.

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9 Comments
  • tambay sa kanto
    @Pilipino
    @Richie

    itatago ko rin sya sa bulsa ko, pag nakita ko, race na ito. unahan tayo. nakakatawa tayo hahahah!
    Apr 24 2012 @ 03:19pm     Reply  
  • Pilipino
    Ang galing sa marketing ng mga kasama natin dito. Pinoy ba kayong lahat? magaling talaga at napaka practical sabi monga Richie ng comments ng iba.
    Apr 23 2012 @ 11:53am     Reply  
  • Richie
    cynical and Blase, practical at on the safe side kayo which is good.

    @Glad, Mark and filipina ako,

    Among the three of you, I think I understand and admire most filipina ako's answer because she qualifies when to use it and that is most significant I think. Filipina ako, if you were my mother I will be proud because you are intelligent; if you were my wife, siempre lucky ako kasi you will pass on to my kids your intelligence; if you were my gf, itatago kita sa bulsa ko baka kasi makuha ka pa ng iba hehehe!
    Apr 23 2012 @ 09:53am     Reply   Hide replies
    • Pilipino
      hahaha! Richie, unahan tayong magtago sa kanya
      Apr 23 2012 @ 11:51am     Reply  
  • Blase Balikbayan
    Totoo iyan Cynical, mga gunggong talaga ang lumpen proletariat dito...gugurlisan nila ang kotse mo pag hindi ka magbigay ng limos!
    Apr 21 2012 @ 10:11pm     Reply  
  • cynical balikbayan
    i will never buy a luxury car and use it here, ever. we've got horrendous floods, carnapers, incompetent jeepney and bus drivers who might slam into your car, and people who'll scratch the car's body just because you refuse to give them alms. id rather buy a condo near the metro and take the mrt-- it's faster, although it's like hostile territory.
    Apr 21 2012 @ 09:36pm     Reply  
  • Pilosopong Tasyo
    Blitzkrieg is BS! Ginamit ni Hitler iyan sa Festung Europa, at alam naman ninyo kung ano nangyari sa Germany di ba? talo pa din iyan ng relentless at sustainable campaign over time. Mabilis lang ito si Dasig,magsalita.Sa Ilonggo yung DASIG eh Mabilis. At isa pa,sa isang bansang nag ri -reek ng SQUALOR & Poverty ( Ika nga ni Renner) very limited ang marketabilty niyan...Abangan ninyo ang cheap cars from China & India...
    Apr 21 2012 @ 07:50pm     Reply  
  • Mark
    It says that most of the customers were conquest buyers, those who have not tried the product and those from middle to high end market. Well, this is brought by economic changes and market preference. I do not think BMW made an attempt to do the "blitzkrieg" thing.
    Apr 20 2012 @ 12:57pm     Reply   Hide replies
    • Glad to be Pinoy
      just for my knowledge, may i know your definition of marketing blitkrieg? regards
      Apr 20 2012 @ 01:44pm     Reply   Hide replies
      • Mark
        This is exactly why I want you to be in the Philippines, you are good in your field, by the way, do you teach young minds?
        Marketing blitzkrieg as I remember, though later I will do my research, is a strategy employed to overcome competitors by offering products timely where there is a huge number of people to accept those products and market penetration is one of the keys used to succeed. This strategy was once used in war. I think BMW is just lucky enough to get a ready market because of what one spotter said, there was a discount. And on top of it market preference of upper middle class helped a lot.
        Apr 20 2012 @ 02:04pm     Reply  
      • filipina ako
        Marketing blitzkrieg is a strategy adapted from concept of strategy used in war. It involves three strategies: to surprise, to distract and then attack the markets which are not heavily guarded but those markets must be profitable so as blitzkrieg would be a success. So,just like in a war, surprising your enemy and attacking them when guards are down makes the difference. I believe the strategy requires coordination and concentration as well as speed so as to surprise your competitor. Is it what you mean, Glad and Mark? Hope I am right?
        Apr 21 2012 @ 03:52pm     Reply   Hide replies
        • Glad to be Pinoy
          @mark and filipina ako, i agree with your comments. blitzkrieg attack is the attack employed by the germans during world war 2. in the beginning, the germans used ligther but speedier tanks to provide mobility, which is a key factor to tank warfare. the germans also decided to concentrate its tanks to selected areas to provide a stronger punch, instead of spreading their tanks too thin to cover more grounds. also, the germans introduced the attack planes (stukas) which can hit from the sky providing the germans to enjoy 2 attack dimensions, the air and ground.

          to borrow the idea of filipina ako, the keys to the success of the blitzkrieg (lightning) attack are SPEED, SURPRISE and MOBILITY.
          Apr 22 2012 @ 05:24am     Reply  
      • Glad to be Pinoy
        To my understanding, marketing blitzkrieg means aggressive marketing, attacking in all if not most possible fronts. commonly, a marketing blitkrieg is executed with a reasonable budget and resources. one of the advantages if a marketing blitzkrieg is its ability to generate more revenue. since marketing blitzkrieg is suppposed to be well budgeted, the stakes are higher.

        on the other hand, some companies have the tendency to be less aggressive. potential loss is lower but the success rate is lower as well.
        Apr 22 2012 @ 05:15am     Reply  
  • Porsche Cart
    One major reason is that BMW came out with a new 3 series or the F30. They've been giving huge discounts on the E90 or the previous model. Expect them to phase out the face lifted version of the E90 by giving huge discounts in the coming months.
    Apr 19 2012 @ 03:33am     Reply   Hide replies
    • Glad to be Pinoy
      maybe this is an excellent marketing blitzkrieg. more power to the industry.
      Apr 19 2012 @ 02:45pm     Reply  
  • tambay sa kanto
    sino ang nagsabi na naghihirap ang Pilipinas? Unequal distribution of wealth?
    Apr 18 2012 @ 03:57pm     Reply  
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