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UPDATED: Bayo says sorry for "What's your mix?" ad campaign; Official statement says campaign message got "lost&
Published on: Jun 8, 2012 - 6:00am

(UPDATE No. 2 - June 8, 6:00 p.m. Note: Article originally published on June 7, 8:07 p.m.) ABS-CBNNews.com reports that clothing brand Bayo is "set to replace its newly launched ad campaign after it drew flak for directly promoting mixed-race models." The report noted: "Lyn Agustin, Bayo’s vice president for product research and development, said they will prepare a 'better and more sensitive campaign' following the backlash it received over the “What’s Your Mix?” ads, which featured models with labels such as "50% Australian and 50% Filipino."

 

According to the report, Agustin also revealed that the "What’s Your Mix?" ads, which are still displayed in Bayo boutiques nationwide, "will be taken down immediately." Bayo will "come up with a new concept for their campaign."

 

Below is the full official statement that Agustin released to the media:

 

"We, at Bayo, deeply apologize for the message our campaign—“What’s Your Mix?”—has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against.

Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way.

We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity."

 

The images on this page are part of the controversial ad series. These images were posted on the Bayo Manila official Facebook page and were easily accessible to the public.

 

For more on this story, log on to ABS-CBNNews.com.

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20 Comments
  • alexa
    I think this add gives the message that if your not 100% Filipino then you are not that beautiful. But I guess, we all have to be proud of who we really are, whether white, dark or brown-skinned. Although we look up to those beautiful models with mixed races, let us never forget our Filipino roots and take pride in it :) There is so much richness and beauty in being TRULY FILIPINO.
    Jul 22 2012 @ 10:44pm     Reply  
  • Berlin
    It's CRAB mentality at its finest. People who don't get it belong in the same category. Think outside the box. In Philippines, they sell skin whitening lotions. Philippine society prefer light skin than darker skinned people. In television, dark skinned folks are the butt of the jokes. Chiseled nose is considered beautiful. And the list goes on. Pinoys love foreigners, especially caucasian. Do ask yourself why?
    Jul 08 2012 @ 05:06am     Reply  
  • Fashionista
    Moral? what has morality got to do with being Au Courant in Fashion?
    Jun 19 2012 @ 10:09pm     Reply  
  • Angel Dennise Ganancial y Ganancial
    Maganda Tayong mga Filipina. Yon lnag ang ibig sabihin non. Go BAYO. I really love this add. Wala namang mali don. Pinapataas pa nga nila ang Moral nating mga Filipina
    Jun 19 2012 @ 09:59pm     Reply  
  • [email protected]
    Wala naman po akung nakitang mali sa ad nila. Wala tayo magagawa don. sadyang magaganda ang lahi ng mga FILIPINA. Kahit na ano ang i mix mo na race sa atin FILIPINA IS ALWAYS A FILIPINA. No question about it.
    Jun 19 2012 @ 09:56pm     Reply  
  • rejin
    and for those people na nag sasabi na maganda naman talga yung may mix yung race..here what I have to say...the reason why many people reacted negatively about this is..there are people na gaya nyo na may colonial mentality na naniniwala na pag maputi ka maganda ka or pag matangos ang ilong mo you are good looking na...
    Jun 14 2012 @ 12:04am     Reply  
  • rejin
    the PR agency is a complete failure...they should have thought na ang basic rule sa marketing eh dapat unang tingin palang sa AD eh it can explain everything na..eh nakalagay sa AD nila eh What's your mix then the percetage na nung blood..so the impression tuloy ng tumitingin eh dapat pala eh may mix blood para OK sa iyo ang BAYO garments... EPIC FAIL talga..and also dapat pinag isipan nila ng mabuti yan.. OMG..i assume they are all college graduates and meron silang means to do research and all...tapos ganun ang AD nila...Walang mali dyan kung school project yan sa High school but in this case..PR agency? ..once again EPIC FAIL
    Jun 13 2012 @ 11:58pm     Reply  
  • Pilipino
    What makes this ad unacceptable to some filipinos is what's written in the first paragraph of "What's your Mix". It speaks of the sure formula to be world class and be globally accepted, that is having mixed blood of other race.
    The understanding will be, you have to be a daughter or son of a foreigner to look good and to beat other people in different fields. Paano na iyong mga pinoy talaga, wala ng chance to excel? Dapat siguro they did not include that part and focus on the mixing and matching of clothes.
    Jun 08 2012 @ 12:58pm     Reply  
  • bobb
    colonial mentality is all over the "hip manila" schtick. ang korni. if they are really cool, why can't their talents fly in their foreign country origins? bakit nag-uuwian dito? because we lap up anything that "imported". substance stays in the backburner.
    Jun 08 2012 @ 09:02am     Reply  
  • ok
    ok naman yung ad kung yung billboard lang. yung explanation lang sa gilid ang medyo nakakainis.
    Jun 08 2012 @ 06:49am     Reply  
  • Porsche Cart
    Italiano! 50% Aeta, 50% ilocano! lol!
    Jun 08 2012 @ 05:35am     Reply  
  • chararat
    tama ang idea, mali execution, missed the brief!
    Jun 08 2012 @ 03:30am     Reply  
  • Genuine
    It's an overreaction. That whatchamacallit 'politically correct' posturing has gone way overboard. "What's your mix?" is an honest question, an honest proposition. It's not as if it was asking, "What breed are you?" It's an honest ad for a clothing line because people tend to mix and match what they're gonna wear. In this age of political correctness though, people overthink a lot and they'll take it as a racial slur when there's no slur to begin with! Perceived slights, anyone?
    Jun 08 2012 @ 01:05am     Reply  
  • peachy
    wrong branding!
    Jun 08 2012 @ 12:41am     Reply  
  • AdMan
    I don't see anything wrong in this.Why the Panic? Mas worse pa nga ang Ads ng BENETTON, talagang mi acidic wit at kick *ss sensibilty. Ito wala naman.And please be reminded TOTOONG MIXED RACE ang mga FILIPINOS! yung mga PUREBREEDS andoon sa bundok yung mga ITA at ibang Ethnic Minorities...
    Jun 07 2012 @ 11:41pm     Reply   Hide replies
    • Jesuswasablackman
      Yeah...like when was the last time a major TV/movie studio or ad agency pushed a model/spokesman who was 100% Pinoy born and bred? In fairness, I appreciate the entry of mixed-race talent if only to up the game of Filipino representation in media, but when it comes to the point when Pinoys develop an inferiority complex over being "not mestiza" or not having a dad who's an Australian (we're talking about you, Anne & Jasmine) or British (we're talking about you, Derek and Georgina), that wen I draw the line. The last Bb. Pilipinas tilt, for instance, had several standout beauties representing our indigenous tribes - but who clinched the title? Yet another Fil-Am!!! To quote Bing Crosby, "...ain't that a kick in the head!"
      Jun 08 2012 @ 09:11am     Reply   Hide replies
      • Jesuswasablackman
        Yeah...like when was the last time a major TV/movie studio or ad agency pushed a model/spokesman who was 100% Pinoy born and bred? In fairness, I genuinely appreciate the entry of mixed-race talent if only to up the game of Filipino representation in media, but when it comes to the point when Pinoys develop an inferiority complex over being "not mestiza" or not having a dad who's an Australian (we're talking about you, Anne & Jasmine) or British (we're talking about you, Derek and Georgina), that's when I draw the line. The last Bb. Pilipinas tilt, for instance, had several standout beauties representing our indigenous tribes - but who clinched the title? Yet another Fil-Am!!! To quote Bing Crosby, "...ain't that a kick in the head!"
        Jun 08 2012 @ 09:13am     Reply  
      • Alison
        Look at our country and where it's at. That is what denying outside influences (or foreign influences) have done. Our school curriculum is very Western. Government officials seek inspiration elsewhere for progress because of the lack of culture inside the country which fails miserably because it is not seriously implemented anyway. This inferiority complex starts in the simplest of faces. Did it ever occur to you why these mixed models are even here in the first place if they could be successful in another part of the globe? They wave foreign flags in this country but when they are successful in other countries, they wave the Philippine flag. You make it sound that having a foreign dad or lineage is a bad thing or being raised outside the Philippines is a bad thing. How many photos of Facebook to you see of people "sharing" (ahem, bragging) pictures of them in abroad or when they meet a foreign match? It's when they emphasize to other people that they are better because of it. Media is simply glamourizing it. Also, Sarah Geronimo? I'm pretty sure she's 100% Filipino if you're so concerned about. Now for the ad: I've heard worse controversies from ads in other countries so people reacting to this make you see how shallow and uncontemplative Filipinos are on the topic of skin color. AND THIS IS ONLY SKIN COLOR. Yes, there are other more important issues. I wish bayo explained themselves rather than simply put their ads away. Remember, that's still a lot of money shelled out on an ad.
        9 months ago     Reply  
  • jjj
    this ad is not bad but it creates double meaning that mixing other breeds with filipino. :| WALA NA YUNG FOCUS SA BAYO NA PRODUCT KUNG HINDI SA MGA KANONG TATARGET NG PINAY.
    Jun 07 2012 @ 11:24pm     Reply  
  • walang mix
    the ad reinforces colonial mentality. kailangan mestiza ka or may halong ibang dugo/lahi parang pwede kang maging model ng billboard. napa "duh" rin ako when i saw the billboard
    Jun 07 2012 @ 10:47pm     Reply  
  • huh
    what's wrong with the ad? who's bayo's pr agency? cheap shot to create buzz?
    Jun 07 2012 @ 10:42pm     Reply  
  • princess t
    The ad is ok...but the copy is terrible
    Jun 07 2012 @ 09:26pm     Reply  
  • peachy
    bobo ng nagisip nito!irate!di pinagisipan, maka push lang ng advertisement!
    Jun 07 2012 @ 08:45pm     Reply  
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