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YES! names the Top Celebrity Endorsers of 2011
Which stars are tops at raking in the big bucks?
Published on: Jul 26, 2011 - 6:00am


Kris Aquino tops the list once again. Who else made the cut? Click for more.


Proper marketing is crucial to any brand’s success and having an effective endorser is part and parcel of that. After gathering their first Biggest Celebrity Endorsers list in 2008, YES! Magazine is at it again, only this time, it’s bigger and better, and complete with facts, figures, and ratings. Three years later, the Queen of All Media Kris Aquino remains the country’s most bankable star—that much is a given. But who else made the cut? gives you a sneak peek at the intriguing list with this unranked Top 10 compilation.

Grab the August 2011 issue of Yes! Magazine to see the complete ranked list of Top 20 Endorsers of 2011.



Artwork by Warren Espejo

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  • Bitch Please
    Where's Anne Curtis? SIYA KAYA PINAKAMADAMING ENDORSEMENT. Utak dre. -____________-
    Si Marian Rivera nga, wala man endorsement. SI Piolo Pascual at Sarah ano endorsement nila? Mas madami ng endorsement si Anne Curtis kaysa kay Kris Aquino e. DUH!
    Oct 03 2012 @ 11:11am     Reply  
  • angelique
    wer's anne curtis ??? haler !!!! she has so many endorsements kya !!!1
    Nov 25 2011 @ 03:41pm     Reply  
  • christian aaron
    WILLIE REVILLAME. Sponsor endorsements ng show nya pati na yung mga sarili niyang endorsements SIYA na TALAGA
    Nov 23 2011 @ 07:48pm     Reply  
  • karen
    dapat alm ng mga tao na may poll na ganito, pra makita kng cno ba tlaga ang paboritong endorser ng karamihan.with the # of voters na andyan konti lang ang ngparticipaternl
    Nov 03 2011 @ 04:14pm     Reply  
  • jill
    where's angel and anne?
    Oct 04 2011 @ 04:16pm     Reply  
  • apple
    anne curtis...halos lahat ng tv commercials sya ang nakikita ko..sobrang dami nyang ads..she`s the best!
    Sep 09 2011 @ 06:39pm     Reply  
  • cathchay
    kapamilya talaga pag endorsers!hahaha! luv it!!!!
    Aug 28 2011 @ 12:45pm     Reply  
  • yaj
    pinatunayan lang tlaga ng ABS-CBN ang pagiging best employer award nila just recently...see! 8 celebrity stars in top 10 belong to Ch.2..magaling lang nman ang GMA-7 sa ka puputak claiming that they are number 1 daw nationwide????? para siguro may mga commercial na bumili sa kanilang shows..nakakaawa...iilan lang kasi sa mga stars nila ang may iniindorso..rn
    Aug 25 2011 @ 09:14pm     Reply  
  • rj
    Majority of the top endorser are kapamilyas..isa lang yan sa mga pruweba na ABS-CBN is the roster of good talents and produce quality and skilled celebrity stars..meron ba yan sa GMA-7???? And yet, they consistently insist that they are number one eh ang cheap ng mga primetime shows..except for news dept nila...rn
    Aug 25 2011 @ 09:07pm     Reply  
  • abby
    i think anne curtis should be in the top 10 list..she's my favorite endorser.
    Aug 18 2011 @ 10:28am     Reply  
  • michelle maglalang
    angel locsin
    Aug 06 2011 @ 09:45pm     Reply  
  • co
    hello si angel ang dami bakit wala sya dito ?
    Jul 31 2011 @ 11:28pm     Reply  
  • nestea girl
    NEIL COLETA...i love you!
    Jul 31 2011 @ 04:01am     Reply  
  • hey
    hey why is angel locsin not included here?
    Jul 30 2011 @ 07:40am     Reply  
  • ano ba
    what's the basis ba? yung tax na binigay sa BIR sa talent contracts for endorsements? baka naman yung iba, maraming endorsements pero 'promo price' ang TF, while the others, kahit 1-2 ads lang tiba-tiba dahil millions and TF.
    Jul 29 2011 @ 04:42pm     Reply  
  • ana
    spot, would you know yes' criteria for the selection? it's not surprising that kim chiu, sarah geronimo and carmina's family are in the list...but how about anne curtis? she's alll over the place...
    Jul 29 2011 @ 04:07pm     Reply  
  • marie
    oo nga.. why anne curtis not include in top 10?
    Jul 29 2011 @ 02:53pm     Reply  
  • gretchen
    FTW!!!! anne curtis is not on the top ten list?!!! i was expecting she is no. 1 when i google search this... FAIL!!
    Jul 29 2011 @ 11:37am     Reply  
  • role
    splid kapamilya IDOL...
    Jul 29 2011 @ 09:38am     Reply  
  • corazondelosreyes
    KC Concepcion and Bea Alonzo
    Jul 29 2011 @ 08:08am     Reply  
  • crissy
    Dear spot rn Eto ba yun rankings from the magazine or namili lang kau? I agree w/ others kulang ang list. Many celebs are missing. Asan si manny pacquiao =p
    Jul 29 2011 @ 02:56am     Reply  
  • fe
    kc concepcion get her as an endorser and for sure all your product sold out specilly all her fans are here abroadrn
    Jul 29 2011 @ 12:23am     Reply  
  • mm
    Why Angel Locsin is not included???
    Jul 29 2011 @ 12:12am     Reply  
  • marian
    angel locsin
    Jul 29 2011 @ 12:11am     Reply  
  • keetee
    ano ba yang Yes Magazine. mas marami pang endorsments si anne curtis kay judai. tsk tsk
    Jul 28 2011 @ 09:19pm     Reply  
  • role
    solid kapamilya no kaw lang sguro ang GMA...kapAMILYA IS THE BEST...
    Jul 28 2011 @ 09:25am     Reply  
  • sugz
    i think its kim chiu ;)
    Jul 27 2011 @ 11:47pm     Reply  
  • eliz
    KC Concepcion
    Jul 27 2011 @ 08:54pm     Reply  
  • cat
    vic sotto should be included in the list
    Jul 27 2011 @ 08:02pm     Reply  
  • ca
    what were the criteria used in the selection process?rn
    Jul 27 2011 @ 07:59pm     Reply  
  • cat
    sarah should at least be at top5. Who else has s many tvc as sarah g?
    Jul 27 2011 @ 07:57pm     Reply  
  • odille
    I think the YES list considered endorsements in 2010 and early 2011. But if current 2011 endorsements will be considered, the Top 10 list will include VIC SOTTO, ANNE CURTIS, RYAN AGONCILLO. Then, the others in the YES list will be displaced, like Robin Padilla, Marian Rivera...
    Jul 27 2011 @ 07:33pm     Reply  
  • june
    number 12 ata si anne.followedby angel @ nmber 13..
    Jul 27 2011 @ 07:07pm     Reply  
  • maan
    no.1 solid KAPAMILYA!!!!
    Jul 27 2011 @ 12:05pm     Reply  
  • maan
    puro taga ABS yung mga top endorsers halata nmn kung sino ang no. station sa pinas eh hehehe solida KAPAMILYA!!!
    Jul 27 2011 @ 12:03pm     Reply  
  • nikki
    where is anne curtis?
    Jul 27 2011 @ 12:03pm     Reply  
  • willie fernandez
    Vilma Santos should be included in your poll Top Ten Celebrity Endorsers.kahit ba naman,isa lang ang commercial niya..Ate vi is still the all-time fave celebrity endorser.
    Jul 27 2011 @ 08:35am     Reply  
  • cory - kong
    si angel locsin yung pinapatamaan na kakain lang ng tuna maghuhubad pa...well, what can you say? laos na e?
    Jul 27 2011 @ 06:23am     Reply  
  • sunshine
    i thought GMA7 is the number one station in the phil...why is it that almost all the top endorsers are from ABS-CBN...i guess what they are claiming is not true...
    Jul 27 2011 @ 03:40am     Reply  
  • angelphil
    Angel Locsin
    Jul 27 2011 @ 01:08am     Reply  
  • lorenz lacsamana
    Angel Locsin
    Jul 26 2011 @ 10:37pm     Reply  
  • zzz
    i believe anne curtis should be on the list. i see her more often than most of those on the choices.
    Jul 26 2011 @ 04:20pm     Reply  
  • @biba
    maybe you should buy the Yes! magazine to figure it out. she might be no. 11 on Yes!'s top 20 diba?
    Jul 26 2011 @ 12:52pm     Reply  
  • biba
    dear spotrnrnplease ask yes why anne curtis is not included in the top 10, eh naglipana ang mukha nya sa lahat ng billboards at commercials
    Jul 26 2011 @ 12:45pm     Reply  
  • siklab
    angel locsin
    Jul 26 2011 @ 12:28pm     Reply  
  • bibbo
    You should direct you question on why anne curtis is not on the list to yes magazine and not spot.
    Jul 26 2011 @ 11:39am     Reply  
  • rzll888
    Why is Anne Curtis not included in the list? I can see her everywhere.
    Jul 26 2011 @ 11:35am     Reply  
  • dafuq
    Where the heck is Anne Curtis?!?!
    Jul 26 2011 @ 11:13am     Reply  
  • nooni
    though i'm not a fan, but i think anne curtis should be on the top 10. she seems to be in every print & tv ads nowadays.
    Jul 26 2011 @ 09:55am     Reply  
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