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Why You Do What You Do: Norman Black
What’s Norman Black’s formula for victory? Get to know the hard court authority in this week’s episode of Why You Do What You Do.
By: Jean Natividad  |   Published on: Oct 18, 2010 - 4:00am

The Ateneo de Manila University Blue Eagles and their coach, Norman Black, proved to be the winning combination in the University Athletics Association of the Philippines (UAAP) Season 73 Senior Men's Basketball Division. On September 30, under Black's guidance, the Ateneo Blue Eagles bagged a three-peat record. Black, who was a coach in the Philippine Basketaball Association before going collegiate, started the Eagles' winning streak in Season 71 when his team defeated their rival the De La Salle Green Archers in Game 2 of the 2008 finals series.

And so for this week's edition of Why You Do What You Do (WYD), we focus the lens on fresh-from-victory Black, the man behind the grand slam UAAP team. According to producer Julo de Guzman, "The Ateneo Blue Eagles were poised for a historical three-peat in the UAAP. This was around mid-August. We knew that we had to feature him prepping up for this goal."

Director Nicky Daez says Black was too focused and hands-on to get distracted by the camera. "Norman was very committed to his team and did not allow himself to get distracted on and off cam," he related. "The most fulfilling part was seeing his passion for coaching. It was unforgettable to see Norman do drills with the team. It showed how hands-on he was with their practice."

For his part, lens man Sabs Bengzon observed: "His players respected him and he had an extremely strong presence on the court. He never seemed to be fazed."

What's so surprising and inspiring about Black that most people probably don't know? Bengzon explains: "He loves what he does but the underlying reason is that it's for his family. Most of what I hear is that it's for themselves, it's their passion, but for him, the sense of duty to his family really keeps him going."

Watch the clip to find out what keeps the ball rolling for Black.

For more on WYD, log on to

Read "Why You Do What You Do: Carlos Celdran."

Read "Why You Do What You do: Rhett Eala."

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  • rics
    One of my all time favorite players! Keep it up!
    Oct 18 2010 @ 11:21pm     Reply  
  • atoy
    Seems like a good guy. May his kind increase. Sana more Pinoys are like him.
    Oct 18 2010 @ 05:44pm     Reply  
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