Look Art Below: Inspiring New Murals in Makati Underpasses
A good reason to keep looking up (when you're down below)!
(SPOT.ph) If there's anything you should learn when you look at your iPhone, it should be this: design matters. It's a sleek device and when it first came out, people were treated to the best of art and science. Imagine how pretty our cities could be if the same principles (and effort...probably funding, too) were applied in its development.
Whether we care to acknowledge it or not, we tend to put more value in anything that is aesthetically pleasing. Think of a particularly pretty cake and how almost painful it is to slice it. In city planning, this was explored in the Broken Window Theory. It works under the general thesis that behavior is affected by environment, e.g., if you see a broken window, you're conditioned to associate negative things to the neighborhood where that window is seen. Imagine walking into a fancy hotel and unwittingly adjusting your posture.
The Makati Commercial Estate Associate and Ayala Land are partnering again to put that theory to the test in their corner of the metro. They made the underpasses in Sedeno and Legazpi feel a little safer after they commissioned artists to paint on the ceilings and having had the taste of the power of art, they again turn to it to further "pedestrianize" the city.
With the support of Nestle, RCBC, Security Bank, and Shell, four new murals are up underground. Check them out.
KitKat's spin on their brand is something that would make Don Draper proud. (Sedeno Underpass)
The goal? To remind you to take a break!
The calming blue hues of Security Bank's design is just the thing busy people need to feel a bit of relief! (Paseo de Roxas Underpass)
Look at how excited she is for justice!
RCBC knows what we're thinking about! (V.A. Rufino Underpass)
A brighter city care of art and Shell! (Salcedo Underpass)