FIRST LOOK: Where's Marcel? at Pearl Drive in Ortigas, Pasig

This Aussie brand steps out from Down Under and joins the city's thriving coffee scene.

Where's Marcel?
The Pearl Place, Pearl Drive, Ortigas, Pasig City
Contact: 0995-463-9514 


Where's Marcel


( If the number of times you encounter the caption “But first, coffee” is any indication, then Manila has pretty much jumped on the bandwagon when it comes to coffee and all its current accoutrements. People don’t just want the kick these days—they’re starting to educate themselves, learn about high-grade coffee, and develop a taste for alternative brews. Filipinos, with our own home brand specialty coffee and accompanying coffee shops popping up all over the Metro, have garnered a reputation globally for being one of the rising markets in the field—which is why the Australians have taken notice and have come to hit our shores with their own offerings.


Where's Marcel


One such player is Where’s Marcel?, a Melbourne coffee company eager to bring the ultimate coffee experience to Manila’s scene. Born out of Marcel Ruggieri’s passion for coffee, the name hails from his tendency to wander off to Costa Rica and Colombia, two notable coffee regions. Where’s Marcel? was established in 2014 in Melbourne and he has chosen Manila to be its first location offshore. “Filipinos are very welcoming and they appreciate the coffee lifestyle, which makes it a very exciting opportunity for us to become part of this coffee evolution in the Philippines,” he says.


The brand hinges on direct trading with farmers, and supporting and cultivating local business in order to get the best results. The crop-to-cup concept has them implementing a green bean buying program that extends a simple business into something more community-based.


Where's Marcel

Batch Brew



Where's Marcel




Where's Marcel



“Frequent travelers usually spot something in every place they explore,” says Marcel. “What’s beautiful about the Philippines is the people. I feel I can relate to Filipinos because I come from an Italian background—we’re similarly oriented towards family!” The Filipino culture is infused in Where’s Marcel?’s food offerings which include a balanced mix of Aussie dishes with Filipino touches. Developed by Chefs Sau del Rosario and Christine Paredes, the full dining experience includes everything from Nicoise Salad, Reuben Sandwiches, Pork Adobo Sliders, Power Balls, Bircher Muesli, and a wide selection of cookies. Must-tries are the Twix and Snicker goods!


Where's Marcel

Nicoise Salad



Where's Marcel

Reuben Sandwich



Where's Marcel

Adobo Sliders



Where's Marcel

Chorizo Carbonara



Where's Marcel

Muesli with Tropical Fruits and Berries


As for coffee, the menu is expansive. With various brewing methods including Batch Brew, Cold Drip, Aero Press, and V60, coffee aficionados and those looking to immerse themselves in this thriving scene will have plenty to look forward to.



Where's Marcel? has yet to announce an opening day. Stay tuned for updates.


Photos by Jericho San Miguel

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