Package Deal: Stars and Their Families in Ads

The families that do ads together, stay together.


( Pinoys are known for being family-oriented-and celebrities are no different. Though they can’t easily give their relatives roles in films, they can easily be one big happy family for ads. You see, close family ties probably sell more than sex when it comes to Pinoy ads. Here are some of the most interesting celebrity families with endorsements and their respective Spotty Awards.



The "Er, I’m With My Mom" Award for Aida Cruz, mom of John Lloyd Cruz

What can we say? The man can act. The "feeling awkward about doing a commercial with mommy" vibe is so exquisitely demonstrated. It almost seems real. And, hey, we dare say that Mommy Aida "out-cutes" JLC in this ad.



The Best-Looking Nuclear Family Award for Richard, Lucy, & Juliana Gomez

Each member of this tight little unit can sell almost anything from clothes, cough syrup, and other family-focused wares. They look great and we think they’re trustworthy. Remember that before all these foreign endorsers came along, Richard was the face of Bench.




The Cute Single Mom Award for Jodi Sta. Maria (with son Thirdy)

If we could give a simple gold star to Jodi, we would. It’s because she and son Thirdy are thriving as a mom-and-son pair and making the set-up feel normal. The kid seems truly jolly and she’s not even using the single-parent aspect to sell these nuggets or anything else. She’s just being a mom.



The Best Package Deal Award for Carmina Villaroel, Zoren Legaspi, and their kids

Let’s face it, this gorgeous family can sell anything: apart from looking picture-perfect-the perfect canvas for skin ads (which they’ve done)-they’re the perfect example of what a happy family should look like, a quality that can easily be translated to marketing family-friendly brands like milk (health), ice cream (bonding), telcom (communication), detergent (cleanliness). We have literally seen Carmina and Zoren’s twins growing up before our eyes, eating ice cream, it’s almost like we’re part of their beautiful kin, too! You know what they say, the family that stars in commercials together, stays together.

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The Beauty Queen Award to Gloria Diaz and Isabelle Daza

It’s almost a coup to appoint this lovely mother-daughter tandem the Beauty Queen tag, but it just has to be said out loud. It makes us wonder if fighting nerve-aging would make us look this good, too!



The Most Supportive Husband Award to Ryan Agoncillo

Sure they appeared in this commercial as a family, but Ryan, the man in the family, gives the spotlight to his wife and kids. It’s surprising how the producers of this commercial barely allowed the former conyo host-turned-actor to speak, especially when the ad was about reading. Instead, he ends up with a four-worder,"live happily ever after." He knows when it’s Juday’s time to shine.

The "It’s Scary in a Good Way" Public Service Award for Pia & Maxene Magalona

There’s no other way to put it: cancer is terrifying. Say this with all seriousness and with a deadpan expression. It’s frightening not only for those afflicted with it but for everyone involved. We don’t condone scaremongering but if that’s what it takes to save a life, then so be it! Be very, very afraid (of cancer).




The Best On-Screen Chemistry Award for Manny Pacquiao & his family

Manny Pacquiao’s goofy charm serves as the main dish for this fastfood ad, but his two sons Jemuel and Michael give him a run for his money. Jinkee plays it low-key and lets them shine. Watching them interact makes us feel all warm and fuzzy inside. Of course, in ads where Manny is with his mom, the energetic Dionisia, the energy is a little more frantic. But their tandem works, too. We just like Pacman better when he’s with his kids.



The Breakthrough Performance Award for Vilma Santos & Ryan Christian Recto

Vilma has another endorser-son (Luis Manzano), but we chose to highlight this ad featuring her non-showbiz son, who seems like he’s really enjoying working with his mom. The kid has a future as his mother’s ad sidekick.



The "Habang Underage Pa" Award for Sharon Cuneta + Frankie & Miel Pangilinan


Like Vilma, Sharon also has another endorser-offspring (KC Concepcion), who has since gotten her own solo ads. So, while Ate KC has gone on to pose provocatively for a liquor ad and its accompanying calendar, Sharon has Frankie and her "mini-me" Miel for family-friendly endorsements. Enjoy them while they’re young, Mega!



The "Finally, True Love for Kris Aquino Award" for Kris Aquino & Bimby Yap

She’s famous for picking the wrong men, but we’re pretty sure she’s found at least one man who will love her unconditionally...except he’s still a boy. No matter. The combined charisma of Kris and Bimby will surely sell many more products-from pasta, clothes, milk, and whatever else. Heck, these two have even endorsed politicians.



The Scene Stealer Award for Annabelle Rama + Richard and Raymond Gutierrez

Whoever was responsible for casting this ad should be hailed as a genius. The irony of Annabelle Rama starring in a painkiller ad is priceless. Twins Richard and Raymond have long been endorsing things since they were toddlers, but their feisty mom steals the show in this one.

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