Behind the Scenes at Paris Hilton’s Azure Shoot + her Meet & Greet at Megamall

Plus, witness the frenzy as 5,000 fans troop to the celebutante’s store launch.

Behind the scenes at Paris Hilton’s Azure shoot


( When God showered the world with talent, we imagine Paris Hilton stood smack at the center in her hard-to-miss pink dress with her arms wide open. What did she get? Hers was unique-the first of what has come be an unexplained Hollywood phenomenon: she became famous for being famous.

Fame came naturally to the heiress, so it seems, what with genetically good looks, a scandal, and a multimillion-dollar inheritance under her name. Her celebutante status gave way to a business empire; she has put the Hilton stamp on bars, books, perfumes, watches, handbags, and most recently, on Azure, an urban resort in Parañaque.

After arriving late on Sunday evening,  the socialite flew straight from St. Tropez to film a commercial and a photo shoot with top photographer Raymund Isaac the next day. "What surprised me most about her is her very keen and sharp business acumen," said Century Properties Creative Director GP Reyes. " She designs 17 different product lines from prefume to clothing, to bags to sunglasses and make billions of dollars." He added, "She’s beauty and brains. I saw it first hand."



Paris Hilton at the opening of her new luxury boutique in Megamall. Click for more.


Three hours before her flight back home yesterday, August 18, Paris attended the grand opening of her latest Paris Hilton Handbags and Accessories store at the SM Megamall Atrium where she participated in the customary ribbon-cutting and met with her fans. With books, songs, and TV shows under her belt, this reality star seems determined to prove that she’s so much more than Barbie’s human clone, or Kim Kardashian’s predecessor. Maybe blondes do have more fun.



Azure photos courtesy of Century Properties and SM Megamall photos by Sasha Lim Uy.

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