Lovi Poe, Lucy Torres-Gomez, Piolo Pascual + more stars at the first Benchingko Films premiere
Everyone was red carpet ready at the screening of the first wave of Bench films
More stars at the Benchingko premiere. Click for more.
(SPOT.ph) For its 25th year, retail giant Bench is celebrating by going to the movies, literally. Benchingko Films, a play on the company’s name and the Filipino term for 25, was launched this year to produce 25 short films starring who else but its famous endorsers, and directed by the country’s top filmmakers.
In an article in Interaksyon, owner Ben Chan explains: "Movies are the backbone of Pinoy pop culture. Some are made to last forever. They make the foundation of a culture. They stay in people's minds and hearts. They become classics. It's the 25th anniversary of Bench, and this year we wanted to make something truly classic and ageless. So, we made these films."
Last July 27, six of the 25 films (25 Bens, Horsepower, Perya, Kama, Star Teacher, Kontrabida Pa Rin) were premiered at the SM Mall of Asia’s Center Stage cinema to a star-studded affair led by leads Bella Flores, Lovi Poe, Lucy Torres-Gomez, and Piolo Pascual.
Other endorsers who supported the first wave of the project included Diether Ocampo, Shaina Magdayao, Rocco Nacino, and Enchong Dee. Eric, Epi, Ronnie, and Zia Quizon were also present. T-shirts with late comedian Dolphy Quizon’s caricature were sold at the premiere with the proceeds to be donated to the Pinoy Foundation.
Photos by Miguel Pastor
Click on to the next page for a preview of some of the films.
Lovi Poe’s Kama directed by Borgy Torre
Ben Chan’s documentary 25 Bens directed by Lance dela Cruz
Visit the Bench website for more details.