Will This New Instagram App Be Your Next Streaming Go-To?

Say hello to IGTV.

(SPOT.ph) There's little to no doubt that Instagram has been one of the go-to apps—if not the go-to app—for everyone who wants some quality content. You've got #aesthetic photos, quirky videos, videos of someone's day (a.k.a. Stories), and even livestream content you can watch as it happens. Now, they're adding more to their platform by launching IGTV, a whole new app where users can upload longform videos—which can be up to one hour long. (In case you don't know, Instagram videos posted on a user's main feed are limited to 60 seconds while videos posted on Instagram Stories are only up to 15 seconds.)

 


ADVERTISEMENT - CONTINUE READING BELOW
CONTINUE READING BELOW
Recommended Videos

 

Though it's an app on its own, IGTV will also be accessible through a button on the Instagram app on the upper-right side, right beside the button for your direct messages. The videos uploaded on IGTV will be in a vertical format and in full screen. "It's built for how you actually use your phone," Instagram's CEO Kevin Systrom says in an announcement.

 


ADVERTISEMENT - CONTINUE READING BELOW

 

When you open the app, the videos from the people you follow will start playing automatically, so you won't have to look for new content to watch. And if you want to find out who else you can watch, you just have to swipe up. You'll be able to choose videos under the categories, "For You," "Following," "Popular," and "Continue Watching."

 


ADVERTISEMENT - CONTINUE READING BELOW

 

And if you're wondering about the name IGTV, it's because the creators who make videos are the "channels" on the platform. While anyone can be a creator by uploading videos on the app or on the web, there are some big names that are already set to have channels. They include Selena Gomez, Kim Kardashian-West, and Kevin Hart.

 

A post shared by Instagram (@instagram) on

 

While there haven't been any announcements about it yet, the feature of one-hour long videos on IGTV makes it a possible platform for being streaming service. That means you might just have an original series produced by your favorite social-media platform or even have reruns of old shows on it, too.

 

IGTV is set to roll out globally in the next few weeks on iOS and Android.

 

More stories from Spot.ph

Are you sure you want to delete this list?
Cancel
Delete
ADD YOUR OWN FAVE
Share your favorite if we missed it! Type your pick here and tell us why you love it.
You can add any number of items, whether it's just one or a list of 10. This is a required field.
Sample Error message
Add a short description
Sample Error message
0/150
+ Add to list
Delete
Submit
Looks like you're not Logged In or Registered yet
Get Started
to save your list.
Thank you for submitting your own list
Check out another top 10 article we hope you'd like:

Top 10 Lists

Most Liked
Most Recent
Share
Tweet
Posted by:

Tell us your #feels!

1
1
2
1
1
6
Total votes
View more stories tagged

Read more stories about

Latest Stories

Load More Stories