Burger King in the UK to sell meat-scented cologne

"The scent of seduction. With a hint of flame-grilled meat."

That's the tagline for an ad campaign promoting a meat-scented cologne called Flame from Burger King, unveiled yesterday at Selfridges in London. Piers Morgan, a judge on Britain's Got Talent, will be the face of the campaign. Watch a behind-the-scenes video at www.guardian.co.uk.

Would you wear it?