First Forever 21 store in the Philippines opens at SM Megamall

The 2,700-square-meter shop houses five sections filled with pocket-friendly apparel.

Take a look inside the Forever 21 store at SM Megamall. Click for more photos.

No need to fly to the U.S. or Singapore for your Forever 21 fix--the Los Angeles retail chain opened its flagship store in the Philippines at SM Megamall on July 2.

There are five sections inside the store filled with affordable fashion items: Forever 21 (vibrant basics, neutral closet staples, resort wear and athletic pieces), Twelve by Twelve (cocktail chic and evening glam), Heritage 1981 (classic basics and vintage-inspired designs), Love 21 (preppie with a twist), and 21 Men (classic, casual and urban clothes for men of all ages). The shop occupies 2,700 square meters but it is still considered "quite small" for a flagship store by Forever 21 executives. It has 34 fitting rooms.

The first Forever 21 store, then called Fashion 21, opened in Los Angeles, California in April 1984. Owned by South Korean couple Don Won Chang and Jin Sook, the store was meant for Los Angeles’ Korean-American community but soon attracted other fashion-forward shoppers, according to Inquirer.net. More and more branches were put up. Fashion 21 eventually became Forever 21. Today, the retail chain has over 400 stores worldwide.

Check out Iza Calzado, Kelly Misa, Rissa Mananquil and more celebrities at the launch of Forever 21 at SM Megamall.

Forever 21 is located at the second level of SM Megamall A, EDSA corner J. Vargas Avenue, Mandaluyong City.


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