Willie Revillame’s "Willing Willie" and TV5’s rise featured in The Wall Street Journal
The Wall Street Journal (WSJ) has reported that Willie Revillame’s variety show Willing Willie is "shaking up (the) Philippine TV market."
In an article by James Hookway, the WSJ said that after Revillame transferred from ABS-CBN to TV5 last year, he inspired "other entertainers to jump ship... boosting the fortunes of his new network." According to the WSJ, TV5 "grabbed 29 percent of the weekend prime-time audience in the Manila area (in the fourth quarter) to become No. 2, overtaking ABS-CBN, which had 23 percent." Still at the top, GMA network said it "welcomes the entry of TV5." "The ratings competition is turning into a three-way battle sooner than we previously thought," the WSJ quoted Deutsche Bank analyst Carissa Mangubat.
Citing Nielsen Co., the WSJ reported that the Philippine TV ad market had almost $4 billion in spending last year. "The Philippine TV ad market is bigger than India’s and on par with Indonesia’s...While newspapers take up the bulk of advertising in India, TV eats up about 75 percent of ad spending in the Philippines and draws buyers from around the world."
For more on this story, log on to The Wall Street Journal.