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(SPOT.ph) Anyone who is even remotely interested in the local design and street scene should be familiar with this modern landmark. Situated near the busy intersection of Ortigas Avenue and Santolan Road, its striking appearance is hard to miss, especially among the other nondescript buildings that are in the vicinity. Jagnus Design Studio, the creative minds behind the structure's unusual design, never envisioned Ronac to be as well-received by the public as it is now. Though initially conceptualized with Bigboy Cheng as a commercial building for Uratex to coincide with its 40th year in the business, it has earned a reputation for being a welcome space in which youth and street culture can thrive.
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One who takes this structure at face value might say that it's just another pretty building with a nice balance of architectural features. But these features also connote numerous symbolisms that ultimately define both the Uratex brand and beyond. A closer inspection into the building's eccentric look also reveals an uncompromising attention to detail that is hard to ignore.
The building has become a photoshoot favorite.
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Photos by Allie Principe; artwork by Warren Espejo
