Lea Salonga Tops Yes! Magazine’s List of Most Influential Celebrities on Social Media
<em>Yes!</em> uses science to rank the biggest movers and shakers on Facebook and Twitter.
(SPOT.PH) In its October issue, Yes! magazine lists the most influential celebrities on social media. Tony-award winning theater actress Lea Salonga comes out at the top. "This totally blows my mind," Lea replies to Spot.ph’s Facebook message-in true social media maven fashion, if we may add. "I receive this news with my jaw on the floor in utter disbelief."
Lea Salonga is active on the social media triumvirate of Facebook, Twitter, and Instagram, but says she favors Facebook and Twitter more. "Twitter is my more public presence, I enjoy its reach," she says. And what a reach Salonga, who is @msleasalonga on the said social network, has. The actress conveys her 140-worded thoughts, messages, and whatnot to over one million followers.
If that's not enough, some of her tweets get extra mileage by being favorited and retweeted several times more. Witness this particular tweet on a topic she is rather passionate about:
Yes! came up with its list by using Klout, a social media monitoring site that measures a person’s social media influence by providing a mathematical, quantifiable measure. "It does this through algorithms calculated to evaluate certain variables: the number of your Twitter followers, the frequency of your updates, the Klout scores of your followers, and the number of likes, retweets, and shares that your updates receive," writes Andrew A. Paredes in the latest issue of Yes! magazine, which hit the newsstands today. On Klout, Salonga’s score is a whopping 82.86.
As this story is right SPOT.ph’s alley, we took the liberty to consult social network monitoring site, socialmention.com as well. There, Salonga's influence is duly spelled out, too. Socialmention measures every search four ways: strength, sentiment, passion, and reach. For passion, for instance, she gets a clean 45% grade. This is the "likelihood that individuals talking about your brand [Lea Salonga, in this case], will do so repeatedly. No wonder she gets retweeted over 600 times. Check this tweet out:
For Salonga, it's about exercising clarity in social media. It's very important to be clear, she says because, "Text doesn't have the nuance of spoken conversation." But more than this, it's grammar. "Please practice proper grammar. I don't like angering the grammar gods."
Other celebrities who made the list are Anne Curtis, Angelica Panganiban, Iya Villania, and Bianca Gonzalez.
To see the complete list, grab a copy of the October issue Yes! magazine, out now. Swing by pep.ph for more celebrity news, too.