WHO pushes global ban on tobacco marketing

Agence France-Presse reports via ABS-CBNNews.com that the World Health Organization has urged governments around the world to "ban all forms of tobacco marketing" to make it harder for tobacco companies to gain new customers.

Agence France-Presse reports via ABS-CBNNews.com that the World Health Organization has urged governments around the world to "ban all forms of tobacco marketing" to make it harder for tobacco companies to gain new customers.

 

The report quoted Douglas Bettcher, head of the WHO’s non-communicable disease division, as saying on Wednesday, May 29, that "tougher measures were needed to rein in tobacco use, which claims six million lives a year." Bettcher added that a total marketing ban needs to be implemented because tobacco companies have found new ways to market cigarettes despite the advertising ban on television and billboards. Their tactics, he said, include "selling branded products such as clothing, product-placement in reality TV shows, using social media to fuel a sense of consumer community, and event sponsorship."

 

The World No Tobacco Day is being celebrated today, Friday, May 31.

 

For more on this story, log on to ABS-CBNNews.com.

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