Goldilocks Bakeshop founders cited in CNN article, "Five trailblazer CEOs who reinvented their brand"

They’ve come a long way, that’s for sure.

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Goldilocks Bakeshop co-founders Milagros Leelin Yee and Clarita Leelin Go were cited in CNN correspondent Lauren Said-Moorhouse’s article, "Five trailblazers who reinvented their brand." The article was published on on August 7.


Yee and Go joined a roster of formidable females which included Indra Nooyi (chairman and CEO, PepsiCo), Denise Morrison (CEO and president, Campbell Soup Company), Martha Stewart (founder, Martha Stewart Living Omnimedia), and Donna Hay (food editor and cookbook author).


The article noted: "[Under the sisters’ guidance], the much-loved family bakeshop has expanded to offer food choices and in 2010 underwent a full rebranding in an effort to keep up with other competitors. Meanwhile the sisters have continued their success venturing into publishing with their recipes in Goldilocks Bakebook." The report then added that after 50 years in existence, "Goldilocks Bakeshop now boasts of 340 outlets in the Philippines with 24 stores in the U.S. and five in Thailand."


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