Alpabasa wins P1-million grant, aims to promote reading among Pinoy kids

The group uses a method that helps kids develop skills in just 18 days.


( You don't need to be a parent to know that 18 days is an extraordinarily short amount of time for someone to help a child develop reading skills—but a group called Oras na Para sa Alpabasa does it on a daily basis. 



Alpabasa scored first place at the Life Changer Challenge 2016, an initiative launched by Pharmaton to grant P1 million to a group that aims to change a community for the better. The group's goal? "To make fluent readers out of every Filipino child." To do that, they developed a simple tool (flashcards!) to make learning the sounds of syllables fun and easy. It's an engaging game-based activity that removes the intimidation kids get when presented with foreign symbols. The method is so effective, children develop reading skills in 18 days!


Out of dozens of entries, 10 finalists for the competition were selected based on feasibility and societal impact (among others). Each team presented a pitch to a panel of judges, including Rags2Riches founder Reese Fernandez Ruiz, Futkal founder Peter Amores, and Chef Rob Pengson.



Take, for example, the Island Kids. It's an enterprise that aims to empower the marginalized kids in Siargao through football—much like boxing empowered a certain Kid Kulafu in Sarangani. Then there's The Three Mushketeers, who want to attract support for mushroom farming in the Philippines. Did you know that we import 90% of the mushrooms we use? That's produce we can actually grow here!


Disaster preparedness was also present in the minds of the young entrepreneurs, with Prepper Plus and Red Light District devising products and methods to reduce the impact of natural calamities on the Philippines. In the end though, it became evident that knowledge is still the key element in play. And it all starts by reading. 

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