Candidates have been spending P54 million a day on campaign ads

It's apparently turning out to be the most expensive election ever.

pcij report ad spending


( It seems it really does pay to advertise. Candidates running for president, vice president, and senator, together with their political parties, have apparently already coughed up an estimated P2.7 billion from February 9 to March 31 in 2016 alone, according to a report published by the Philippine Center for Investigative Journalism.


GMA News Online reports that the estimated amount only covers ad placements monitored by Nielsen Media.


"By all indications, the unbridled spending spree on political ads alone by the national candidates is turning the next fortnight's balloting into the costliest yet in Philippine electoral history," it also remarked.


pcij report ad spending


The campaign-spending limit for the May 9 elections, according to the PCIJ, is as follows: P543,638,440 per presidential and vice presidential candidate;  P271,819,220 for independent senatorial candidates, political parties, and party-list organizations;  and P163,091,532 for senatorial candidates fielded by political parties.


Among the presidential candidates, Vice President Jejomar Binay is the current leader in terms of campaign-ad placements starting February 9, which amounted to almost P345 million by end of March. Following him is Sen. Grace Poe, with a total of around P331.4 million during the same period.



"By the end of last month, thus, both Binay and Poe had managed to breach half the official spending limit for presidential bets based on Nielsen data alone, with Binay at 63.44% and Poe at 60.97%," said the report.


Photo from GMA News (PCIJ report); main photos from

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