Did You Know Rustan's Was Supposed to Be Called Tanrus?
And more fun facts about the 65-year-old retail giant.
The story of how Gliceria "Glecy"
Gliceria and Bienvenido Tantoco, the founding couple behind Rustan's
The name Rustan comes from the combined surnames of
It was almost called "
Glecy at her Malate office
Glecy at the YSL office in Paris
In 1966, Rustan was the first to introduce licensing to the House of Dior.
Maritess Tantoco Enriquez, the youngest daughter of Benny and Glecy, told Town&Country's Yvette Fernandez in its October 2017 cover story that Glecy went straight to Christian Dior himself and asked him if they would be open to producing their products in the Philippines. They later went on to do the same for Oleg Cassini and YSL for Men. The YSL silk shirts were then priced between P9 to P11. Glecy sourced the finest fabrics around the world, learned to manufacture from the masters, and created their products right here in the Philippines.
The flagship Rustan's department store in Makati was an architectural marvel.
It was dubbed the "The Jewel Box" because of its shimmering blue and black façade that glimmered under the sun's light. Two years later, Rustan's Superstore Cubao was inaugurated in 1973. A structure that contained both a department store and a supermarket, the Cubao branch was the first mall of its kind.
Rustan's in Cubao
Apart from being an avenue for global brands, Rustan's also helped foster local talent, such as Criselda Lontok.
At the recently concluded 34th anniversary of Criselda Lontok's designs for Rustan's, the designer paid tribute to Glecy, who gave her the opportunity for her first foray in designing. "Rustan's has been a great partner in my journey," Lontok gushed. "It was, in fact, Glecy Tantoco, the
In 1979, Rustan's brought its Filipiniana line, Our Very Own, to the Philippines Fair in Japan, which set the standard for local crafts to enter the global market.
At the launch of Gucci with Patricia Gucci and Italian Ambassador Vittorino Rotondaro
The annual celebrations tied to Rustan's date back to 1979, during the first Italian Festival.
It was a festival of all things Italian—not just fashion, but food and home products from Italy, too. These celebrations brought more international brands to the Philippines with Rustan's as the retailer.
During the Festival of Fragrance at Rustan's Makati and Cubao
A year later, the Rustan Group brought in Gucci, an unveiling which boasted Italian ambassador Vittorino Rotondaro and Patricia Gucci, the granddaughter of the fashion house's founder, as guests of honor.
The first Christmas window in Rustan's Makati
The introductory Rustan's Christmas window appeared in 1990.
It's been 27 years since we first glimpsed the holiday window that exhibited a simple Christmas tree surrounded by a family and their presents. The decked-out Christmas store windows have become an annual spectacle that loyal customers have come to anticipate.
Bienvenido Tantoco, Lisa Eggers, Jinlong Wang, Zenaida Tantoco, and Donnie Tantoco during a dinner with Starbucks executives
We also have Rustan Coffee to thank for the Starbucks we enjoy today.
Rustan Coffee opened the very first Starbucks branch in the Philippines in 1997. It was located at 6750 Ayala Avenue in Makati, right across Rustan's Makati.
Today, the 96-year-old patriarch, Benny Tantoco, still reaps the benefits that he and his wife sowed many years ago, and he enjoys these with his six children, 22 grandchildren, and 34 great-grandchildren—many of whom are involved in the family companies. Their assets now include five department stores, 26 Rustan's Supermarkets, and over 2,000 international brands licensed to the company.
During its 65th-anniversary party, Chairman and CEO Zenaida Tantoco paid tribute to her mother, to whom she said the entire family owes the Rustan's legacy. "Rustan's is a story not about just a store. It's the story of a strong-hearted woman who had a God-given gift, which she used fully to pursue her dreams for the Filipina, whom she believed has every right to be tastefully dressed by only the finest and most coveted names in style, whose homes should be impeccably furnished by the best the world has to offer," she said.
This story originally appeared on Townandcountry.ph. Minor edits have been made by the SPOT.ph editors.