"Dead Whale" Makes it Big in Cannes, France
It's a wake-up call to minimize the use of plastic.
(SPOT.ph) In May 2017, photos of a "dead whale" in Naic, Cavite, shocked the people of the Internet (and passersby at the Sea Side Beach Resort). Though not a real, decaying mammal, the art installation showing a 50-foot whale "killed" after eating too much plastic sends a strong message about our country's poor waste management. This innovative campaign has just been recognized at the Cannes Lions International Festival of Creativity, a week-long gathering of people in the advertising and creative communications industry, which culminated on June 22.
The site-specific piece was made up of plastic from junk shops in the community.
The "Dead Whale" installation by Biboy Royong, Creative Director of Dentsu Jayme Syfu, was inspired by the 38-foot juvenile sperm whale washed ashore on Samal Island in December 2016. It was found that its death was caused by garbage lodged in its stomach.
Dentsu Jayme Syfu bagged the Gold Lion for Outdoor Lions and a Silver Lion for Design Lions for the campaign commissioned by Greenpeace Philippines. It also won a Grand Prix for Outdoor, Media, and Digital at the Asia-Pacific Tambuli Awards and Third Prize for Best Use of Media: Public Service Outdoor at the New York Advertising Festivals—both in May.