ICYMI: Here's Why Instagram Removed the "Following" Tab

No more stalking your crush.

ILLUSTRATION War Espejo

It's a dark week for Instagram stalkers, and it's not just because the app finally introduced dark mode. According to reports, Instagram is completely phasing out its Following tab this week.

In case you've ignored it for so long, it’s the tab that allows you to see the daily activities of people you're following—from the comments they leave on other people's feeds, the photos they like, to the users they start following. If you’re not sure how that’s significant to your Instagram experience, then you and a million others are part of the reason the feature’s being removed.

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In an interview with Buzzfeed News, Instagram’s head of product, Vishal Shah revealed that the decision was mostly done out of a need to declutter the mobile app. This means removing its least utilized feature, especially since most IG users aren’t even aware of its existence.

"People didn’t always know that their activity is surfacing. So you have a case where it’s not serving the use case you built it for, but it’s also causing people to be surprised when their activity is showing up," Vishal tells Buzzfeed News. Starting this week, tapping the heart button on your home page will now only lead to your own Activity list.

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Integrated in 2011, the Following tab was added as a means for users to discover more of Instagram through seeing other profiles that their friends are interacting with. However, with the introduction of the Explore button, the tab can now be considered defunct, at least for users who have never felt the need to sleuth.

Self-proclaimed stalkers, on the other hand, had a lot more to say on the matter. "Instagram removed following activity tab. Can’t stalk my crush anymore," one distressed user wrote on Twitter.

Check out the funniest reactions we found:

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Sad Stitch is sad.

How else can we see what they're up to?

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Have to find other ways now!

Yay or nay?

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Less memes! Huhu.

What do you think of this new update?

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