Adidas Is Making Millions of Shoes With Recycled Plastic in 2020
The company is targeting a 100% recycled material for every shoe by 2024.
(SPOT.ph) We know you can't get enough of it: the Continental, the Stan Smith, the Superstar. The classic silhouettes of these Adidas shoes have set sneakerheads' hearts afire since forever, but now we have another reason to stan the Smith (and all the rest): Adidas is pushing for a greener future. The company plans to produce around 15 to 20 million pairs of shoes made with plastic waste in 2020.
These "green" shoes will be made "using recycled plastic waste from beaches and coastal regions," according to their official statement, and is part of the company's efforts to "stop the pollution of the world's oceans." 2020 marks the first time recycled polyester will account for more than half of the total materials used for their products.
Aside from using recycled polyester for their shoes, Adidas has also promised to release new products made with sustainability in mind. You might remember the Futurecraft Loop, a breezy-looking pair touted as a 100% recyclable, which is now scheduled for a 2021 release. Adidas is also working on using bio-fabricated material for their sportswear.
By 2024, Adidas aims to go full throttle with their sustainability efforts. Every product will be made purely with recycled polyester, and the same will be used "on every application where a solution exists." Going green isn't exactly the easiest choice out there, but it does seem like the smartest. We can't wait to see what other global companies are doing to join the green revolution.