Shopaholics, Your "Add to Cart" on IG Just Leveled Up

Online sellers take note!

( The push to go online is stronger than ever for businesses—and we're pretty sure your IG feed is now full of stores selling everything from food to clothes and more food. Well, it looks like Instagram is stepping up the e-commerce game even more! The social media giant has made IGTV videos shoppable worldwide. Plus, they'll be testing the same shopping option on Reels, IG's answer to TikTok, later in 2020.

These shoppable IGTV videos means that you can watch one and buy products either directly through Instagram's own checkout feature—launched in 2019—or through the seller's site with just a few taps. These videos will eventually become part of Instagram Shop, the dedicated tab under the Explore section, reported The Verge. You might have noticed that the Shop tab was recently revamped this 2020 most likely as part of Facebook and Instagram's e-commerce boost.

The 15-second video format, Reels, was enabled in August.
PHOTO BY Facebook Newsroom

Meanwhile, Reels is also being pushed to become part of the shoppable upgrades. The short video format Reels were enabled just this August and Instagram is moving quickly to enable monetization on the new feature. 

"By bringing shopping to IGTV and Reels, we’re making it easy to shop directly from videos. And in turn, helping sellers share their story, reach customers, and make a living," Instagram's chief operating officer Justin Osofsky was quoted as saying by TechCrunch.

Facebook has been gearing up to make shopping a central part of their social media platforms. Facebook Shops launched in May with the goal of helping small businesses stay afloat amid the pinching of the pandemic; the feature enabled shops to remain consistent across all of Facebook's platforms, including Instagram, and came with several e-commerce upgrades and goals.

Part of the promises the social media giant aims to enable soon is the option for real-time purchases on Facebook and IG's live shopping videos, stated Facebook chief Mark Zuckerberg—arguably the most exciting promise we've heard so far. So whether you're a seller or a shopper (or both), we'll keep watch for more developments!

Main image illustration by War Espejo

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