10 Instagram Accounts to Follow If You're Obsessed With Skincare

Add these visual diaries to your feed!

When researching about a skincare product you plan to buy, we bet you go to websites and blogs to read reviews. In case you missed it, there are plenty of Instagram accounts filled with stylized product photos and lengthy captions that are basically reviews. They're accessible to everyone, easy to read, and they come with pretty photos, too! 

If you're a diehard skincare fan, follow these visual diaries ASAP:


Adri's Instagram account is for those who love pink! This California-based student often posts hauls, in-depth reviews, and the products she's currently loving (which includes the Sunnies Face lipsticks). Her recommendations especially helpful if you happen to have an oily T-zone but slightly dry skin elsewhere, and if you suffer from hormonal breakouts.



Gelcream doesn't just cover, well, gel creams. The account features various hair care, skincare, and beauty products set against a solid background for a minimalist effect. It is run by Yana Sheptovetskaya, a former magazine editor turned photographer. You can expect honest reviews from this account, as she does not produce any form of sponsored content for any brand.


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JL's Instagram description reads, "Trying out products so you don’t have to." This 22-year-old content creator posts about his skincare routine, new discoveries, and product hits and misses. He also experiments with shadows and angles in his photos for a more dramatic feed!



Filipino makeup artist Christine Lavina says she created Project Skincare "to connect with people who have a genuine love for it and learn more about the different steps and products." It also served as the 33-year-old's visual diary to keep track, look back, and see what products worked and didn't work for her.


For those who like a retro, summery aesthetic, this is the account you have to follow. This New York-based beauty and skincare enthusiast is into current trends and looks. She's into accessorizing, making her feed a go-to for fashion styling inspiration too.



As her Instagram handle implies, LA-based Jina is a "glow fanatic." Her account is a must-follow for those who have dry or dehydrated skin. In her account, she shares her latest brand discoveries, Get Ready With Me videos, and hair tutorials.


On your quest to achieving glass skin? Suzie's feed pastel-heavy feed is for you. In this account, she dedicates a post for for each lengthy review and shares her different skincare routines. Suzie also showcases her artsy side with her #texturetuesday posts, where she highlights the texture of a specific product.



Sharmili regularly uploads mesmerizing texture swatches using multiple products and reviews them in each post. She accompanies her product reviews with flatlays, selfies, and dresser shots with warm lighting.


Melanie Graves describes herself as a "skincare and beauty super-fan."  Aside from her detailed skincare and beauty reviews, we love how she places quirky elements to her photos like fruits and plants to add dimension and contrast to her posts. The way she styles her photos will also give you ideas on how to style your interiors, too!



Ana, the creator of Midnight Merlot, is into Korean skincare products and perfume. She also has another account called @decadent rouge, which she describes as "Ana’s @midnight.merlot darker alter ego," still with curated beauty products, but with a harsh flash photography treatment.

This story originally appeared on . Minor edits have been made by the editors.

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