Why You Do What You Do: Amina Aranaz-Alunan

The style icon says she has never worked a day in her life. Find out why.

This week the camera is focused on bag designer Amina Aranaz-Alunan. The style icon behind the Aranaz line of bags graduated with honors from Istituto Marangoni in Milan and established her business with a sound social philosophy: Aranaz bags aim to "de-ethnicize the ethnic" with the use of indigenous and eco-friendly materials sourced from the Philippines. Recently, the Rags2Riches Designer Line (RIIR), in partnership with Bounty Fresh Chicken, launched the Aranaz Mercato bag, designed by Amina and produced by the women of Payatas using recycled materials. Apart from being a socially-concious designer, Amina also juggles being a mother of three with teaching-she is one of the co-founders of School of Fashion and the Arts Manila (SoFA Manila) , where she promotes her advocacy on "fashion entrepreneurship" and encourages young individuals to dream big and build their own businesses early on.

WYD producer Julo De Guzman says her contribution to local fashion design was worth a tribute. "With SOFA, she has inspired a lot of young, up-and-coming entrepreneurs to follow their love for fashion and learn the ins and outs of the business in starting their own line. Through Aranaz, she has put Manila on the map as her line has already been featured internationally."

Director Nicky Daez says it was easy working with Amina on and off cam: "The production was very laid-back and Amina was very easy to work with. She wasn’t fussy about anything and she translated very well on cam."

"It was very interesting to follow Amina around because you see how she interacts with people and you can really tell that she loves what she does and enjoys it," says cinematographer Marco Limjap.

 

For more on WYD, log on to www.wydmnl.com.


Read "Why You Do What You Do: Carlos Celdran."

Read "Why You Do What You do: Rhett Eala."

Read "Why You Do What You Do: Norman Black."

Read "Why You Do What You Do: Gang Badoy."

Read "Why You Do What You Do: Quark Henares."

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