Heart Evangelista, Divine Lee, DJ Alex Pain, Johnoy Danao + more at the Levi’s Go Forth Campaign Launch
Meet the new Levi’s Go Forth Ambassadors and take a peek at the Fall Holiday Collection
Spy on the celebs who attended the Levi’s party. Click for more.
(SPOT.ph) Levi Strauss Philippines unveiled its first ever global marketing campaign last September 1, 2011 at Whitespace Manila dubbed "Go Forth." The campaign puts the spotlight on the pioneering spirit of the youth and calls out to make Levi’s a part of their pursuit for change and their passions. Levi’s introduced the Go Forth pioneers which include fashion photographer Niccolo Cosme, an advocate in fighting the spread of HIV virus through his Headshot Clinic and The Red Whistle; fashion icon Divine Lee, who openly champions equality and is part of the Child Haus Foundation; editor and changemaker Nina Terol-Zialcita, who revolutionizes change with her wits, turning articles into campaigns; and musician Johnoy Danao, an independent sound-mover and a revolutionary in the local music scene.
"For the first time in the brand's history, Levi's® is launching a truly global brand campaign that highlights youthful optimism and energy," said Ronnie Celestial, Levi's ASEAN marketing head.
Levi’s also introduced its Fall Holiday Collection for 2011 with DJ Alex Pain providing tunes for the party. Also spotted were celebs Heart Evangelista, Tim Yap, director Robby Carmona, and the Itchyworms.