Tweeting celebrities likely to have shorter careers, says survey

( Celebrities who frequently Tweet are likely to have shorter careers than those who don’t, according to the Phoenix IV music consumer research by publishers Bauer Media, reports Reuters.

According to the research, "In this social media age, it’s all too easy to follow your musical icons on a minute-by-minute basis. There’s a consensus within the industry that this ease of access is leading to artists losing appeal more quickly." Younger respondents of the survey were in favor of having 24-hour access to their favorite celebrities, but older respondents said they long for the days when stars were "more special."

Reuters quoted Nichola Browne, former editor of music magazine Kerrang!, as saying, "Meeting bands isn’t about waiting for 10 hours outside a gig these days-you can buy a day out with your favorite band. But separation can be good-knowing too much can kill off rock stars."

According to the survey, the music industry is starting to consider limiting access to certain kinds of artists in an effort to boost their careers.  

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