(SPOT.ph) Instead of launching a new iPhone during Apple’s annual Worldwide Developer’s Conference, the technology giant unveiled its new iCloud music and media storage service and new operating software for Macs and mobile devices, reports Yahoo News.
According to Apple.com, the iCloud makes managing content easier. Users can "own" a digital music locker to store songs they purchased from iTunes. Through the Internet, users can access the songs or other content like photos or videos from any device-iPhone, iPad, iPod, Mac or any other computer.
The iCloud is an update to Apple’s MobileMe service only with several added perks-it’s free, provides an automatic 5 GB worth of storage, and doubles as a streaming service. Apple will also offer iTunes Match, ($24.99 a year) which allows users to stream music they did not purchase directly from the iTunes store. Apple CEO Steve Jobs describes the technology as: "We’re going to move the digital hub, the center of your digital life, into the cloud."
Jobs also introduced improved operating systems in the latest iPhone iOS 5 and Mac OS X Lion. Yahoo News also reports that the latest iPhone model, likely to be called iPhone 4S, with a dual chip core similar to that of the iPad 2, will probably be released at least by next fall.