Lush presents Dirty, fuss-free grooming products for men

An easy-peasy beauty routine for the manly man.

( For men who are secretly vain but can't be bothered with early-morning cosmetic rituals comes Dirty from Lush, a collection of individual grooming products that layer into one fragrance. The set includes a Spring Wash Shower Gel (P295 for 100 g, P575 for 250g, P995 for 500g) to soften the hair and deodorize the skin; Shaving Cream (P325) to calm sore skin; Hair Styling Cream (P395)-a holding product with a mild woody scent; and Body Spray (P795), a spritz-and-go deo alternative for freshening up.


According to Simon Constantine, chief Gorilla Perfumer at Lush, the average man uses a variety of items (shampoo, soap, shaving cream) with different scents everyday. "This new concept (from Lush) means the Dirty man can shower in invigorating spearmint and seasalt, shave with soothing lavender, style his hair with candellia wax and coconut oil, and deodorize with antibacterial thyme," he said. "Once he's used all these individual products with their individual fragrances, the combined scent will be that of Dirty ... he can then finish off with a spritz of the Dirty cologne to top it all off."

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