How to Make Your Hair Color Last Longer

Here's the secret to extending the life of your new hue--and softening your tresses, too!


( We’ve all been there: You love your new hair color so much, you get to the point where you have to decide between letting it fade or going with dry shampoo for days on end. There aren’t that many choices yet locally when it comes to color-safe shampoo, so we tried My Amazing Color Boost+ Secret, and we’re obsessed.



The ingredients are a mouthful, but the one that stands out is Acai Fruit Extract: an anti-oxidant that fights the aging process and color decay. Omega-3, 6 and 9 fatty acids provide hydration aside from repairing and sealing each hair shaft to lock in color. Virgin Coconut Oil Hydrosol (VCOH) Technology gives your locks UV protection. It’s a cinch to use—you shampoo and condition as usual, then work the foam rinse into your hair. Wait two minutes, wash it out, and tresses feel immediately smoother and softer. It helps hair dry faster, too. The only downside? You can only use it three times a week.



My Amazing Color Boost+ Secret is available for P1,200 at, Beauty Bar, Beauty MNL, Strip Manila, Browhaus, and Calyxta.

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