This Local Brand Is Turning Used Plastic Containers Into Eco Bricks

Your empties aren't going into the ocean, that's for sure!

The fate of our empty beauty product containers are typically unclear. Even with conscious disposal, we're never sure where these plastic bottles and jars end up. Thankfully, however, times are changing. More brands are beginning to take responsibility for their impact on the environment, and some are employing sustainable practices for used packaging.

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Take V&M Naturals for example. The local beauty brand has partnered with eco-friendly enterprise Green Antz to transform used plastic packaging into eco bricks. Eco bricks are hollow blocks that are partly composed of ground plastic laminates, which have been compressed for added durability.

Empty V&M product containers to be turned into eco bricks.
PHOTO Courtesy of V&M Naturals
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Eco bricks made from pulverized laminated plastic.
PHOTO Courtesy of V&M Naturals

According to the brand's president Jamie Tan, clients who turn over their empty V&M products for this project receive five pesos per container returned. "We are also continuously encouraging our clients to return their bottles and updating them of the count regularly through our social media platforms," she adds. As of December 2018, V&M claims to have kept a total of 1,573 containers out of the ocean.

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PHOTO Courtesy of V&M Naturals

V&M is also holding their second tree-planting activity in partnership with Maynilad. Customers can support this project and have a tree planted in their name by spending at least P1,500 on V&M products before April 27. How cool is that?

For more information about V&M Naturals' eco advocacies, visit their website and Instagram.

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